Interview: SCE Australia’s managing director Michael Ephraim
SMH:
Sony Computer Entertainment Australia has had a big week, slashing the price of the struggling PSPgo, dropping the price of the successful PlayTV add-on for PlayStation 3, and launching the MUBI movies-on-demand service.
Prompted by all the announcements, Screen Play thought a catch with outspoken managing director Michael Ephraim was well overdue.
The full transcript of the interview can be found below, in which he talks about topics like the challenges of marketing the PlayStation 3, the likelihood of releasing Gran Turismo 5 before Christmas, the growth of movies-on-demand, the strength of the Australian dollar, the battle between PlayStation Move and Kinect, lessons learned from the PSPgo, and his tip for the number one game this Christmas.
