The gloves are off for the third outing of Xbox's most successful video game series, writes Asher Moses.
"A harrowing alien civilisation called the Covenant controls Earth. Mankind, vastly outnumbered, faces almost certain extinction. The stakes are high and only one warrior, Master Chief, can put an end to the destruction. It's time to finish the fight.
In our parallel universe, Brian Jarrard faces his own epic task. But for someone with the weight of a multibillion-dollar corporation and millions of fans on his shoulders, he is remarkably calm.
As the director of franchise and community affairs at Bungie Studios, Jarrard is a key player in the development of Halo 3, the third instalment of one of the most successful video game series ever created."
When asked about beating Gears of War sales records, Halo 3 Sandbox design chief Jaime Griesemer replies, "I'm actually really glad it came out last year because I think what happened was people played a lot of Halo 2 and they needed something else, something different, and now that they had that they're ready to go back and experience Halo again."
"But yeah, we're going to kick their ass."