Ubisoft’s Key: Dance Game Genre ‘About To Explode’
The Ubisoft senior vice president believes the dance genre will be "one of the bright spots of growth" later this year, thanks to sales of the company's Just Dance 2 and Michael Jackson the Experience — and that the instrument-based music game popularity slump is unlikely to affect this genre.
In comments made to Gamasutra, the marketing exec suggested that Michael Jackson the Experience — early copies of which will contain a replica of Michael Jackson's famous sequined glove — will help push the company to unassailable leadership in the dance genre.
