Customer spending on Xbox 360 is 2:1 to PS3 and Wii
July’s video game sales data from research firm NPD has arrived and Microsoft sent us some Xbox 360 highlights:
Xbox 360 outsold the PS3 for the 9th month in a row, despite the PS3 "price drop"
Xbox 360 achieved #1 title for the month of July with "NCAA Football 08" (Electronic Arts Inc.); selling more copies than on PS2 and PS3 combined.
Customer spending on Xbox 360 is 2:1 to PS3 and Wii
Xbox 360 software sales increased 24 percent year-over-year
According to July NPD data released today, customer spending on Xbox 360 is 2:1 to that of PS3 and Wii, with Xbox 360 consumers spending more than 2.7 billion in revenue since November 2006 on hardware, software and accessories combined, versus $1.3 billion on PS3 and $1.7 billion on Wii.
Our software and accessory attach rates continue to break records at 6.2 and 3.3 respectively, demonstrating the extent of the Xbox 360 games portfolio and the success third-party partners are realizing on the Xbox platform.
