Looks like Microsoft has a Massive failure on its hands. The software giant will shutter its in-game advertising unit Massive Inc. before the end of this month, according to sources close to the company.
no worry's their making room for more first-party :) Besides This is Massive inc an add company
Massive fail? I've never heard of them.
Ballmer needs to go.
Why? The advertising they have now is successful
and what does this mean ? seriously I don't understand it. someone clarify pls . thx.
microsoft purchased ingame advertising company. however, game companies such as EA figured out that they could handle their own in-game advertising for more money. so now microsoft was stuck with an advertising company for ingame features that wasn't being used, and thus was a waste of money. so some of the people behind the purchase, even when some people in xbox department were against it, are now fired for costing so much money to the company. so they are relocating staff to other venues and closing it down soon.
ok thx. think I got it.
I actually think it was a great business opportunity, but I think the industry grew too large with the major publishers, which have the financial resources to setup their own department. I think what they should have done is re-focused their business into casual games, the sort you find on iPhones, Facebook games and such.
basically this goes in line with the downgrade in stock from goldman sachs. the xbox division basically wasted (reportedly) 300-400 million dollars and got no return.
Where do you get your info? There is no Xbox Division.. You might be referring to the Entertainment and Devices Division which makes up several different products, not just the Xbox. The downgrade in stock was advised because MS is not launching a competing tablet PC and has nothing to do with Xbox. I advise you do better research.
Why Microsoft bought this in 1st place ? what a waste.
A few years ago just about every company was looking into doing in game advertising. Electronic Arts and Ubisoft are perhaps the biggest users of in game ads, especially dynamic ones that change when you are logged into Live, PSN, etc.
The big reason for closing this down was that MS has found a better, more effective delivery system for game ads -- ADVERTISEMENTS IN THE DASHBOARD. Apparently, they are going to step up advertisements in the dashboard. That will be something to really look forward to, game and other panels interspersed with ads. Woo-hoo!
Massive did in game advertisements (as in, within an actual game) for all platforms.
Now, MS is closing it down. In its place, MS is going to start ramping up advertisements on the 360 dashboard. They are already doing it in Australia and will be adding more advertising to the dashboard in various places and ways with firmware updates: http://news.cnet.com/8301-2... "Microsoft has its own advertising unit that sells ad spots on the Xbox 360's dashboard. These have become increasingly interactive and prevalent as Microsoft has continued to update the Xbox's system software."
If I'm paying for XBL Gold there should be NO ads on the dashboard. It's one or the other, not both. Greedy M$
dont worry they'll pretend they gotta pay for the costs and expenses of those free non gaming related services , they keep selling us anyway via xbl gold :s .
We pay for sky tv and they still flood programs with adds. That's why I got rid of it.
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