GAME’s two-pronged plan
MCV: CEO Ian Shepherd tells MCV exactly how he intends to grow the business.
Video games retailer GAME has a two-pronged plan to help grow its business, CEO Ian Shepherd told MCV.
The first is the slow morphing of the business into a ‘multi-channel’ one with a much stronger online business that accounts for more than just a tiny two per cent of its business. GAME has already invested in the likes of mobile apps, PC downloads, and social networks. More will follow.
