Lessons from Layton: Localization is Key

BMC: The Japanese video game industry has found itself in a puzzling conundrum lately, one that even the great Professor Hershel Layton would likely find difficult to solve.

At its core, the problem is simple: Japanese games don't sell very well in America. Franchises like Grand Theft Auto, Halo, and BioShock – all created by American companies – have risen to the top of the industry, earning their studios more money and acclaim worldwide than their Japanese counterparts..