GameShark: It's easy to make a puzzle game. Just arrange a bunch of colorful things that disappear when you match three of them. Voila! You've got a puzzle game. Now comes the hard part. Now you have to think up a name. Most of them are taken already. Do you go cute? Merely descriptive? Inscrutable? Okay, now comes the really hard part. Now you have to get noticed. The average puzzle game designer would be better off just playing the lottery.