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120°

What is Kinect's Target Demographic?

Sarah LeBoeuf of Gamervision.com wonders who Microsoft is marketing Kinect to: "A few weeks ago, Microsoft finally officially announced what retailers and gamers had already assumed: Kinect will launch for $149.99. Apparently, the publisher thinks that price is totally reasonable for the camera peripheral, especially since it comes bundled with Kinect Adventures. As someone who has already invested a lot of money in consoles, accessories, and games this generation, I honestly can’t understand where this logic comes from. Microsoft is advertising Kinect and its games as accessible family-friendly fun, but the price suggests otherwise. The situation begs the question: is anyone with only a passing interest in video games really going to pay that kind of money for any of the upcoming Kinect bundles?"

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ClownBelt5442d ago

Blind consumers. NA and UK are full of that, so MS will be successful. Good for them. :D

jack_burt0n5440d ago

cez of fail, omega, bigpappy, commodore, cold, dizzle green ring.

Omega45442d ago

People who don't have ann xbox obviously, hence why the bundle is such a good deal.

Thecraft19895441d ago (Edited 5441d ago )

do you really believe what you say have you seen what games you will be playing on kinect I really think you have mental problems

Narutone665441d ago

he is the unofficial MS spoke person. Just look at all his comment and you can guess that he is Aaron Greenberg.

Army_of_Darkness5441d ago

He is one damn dedicated 360 Fanboy! even when the odds are against him! even when he clearly knows what a piece of sh1t kinect is/ or will become! He will stand proud with his chin up, chest out and say.... "Halo.. 4 Life"....
sorry, thats all I got, lol!

commodore645441d ago

You three guys above me got nothing better to do than make personal attacks against Omega?

He made a valid comment, yet you guys are seemingly only interested in attacking him personally.

Where are the mods?
Mods?
Please tell me you still pay attention when people use the report button?
Mods?

D4RkNIKON5441d ago

Yeah I see what you mean. The bundle is too good to be true /s

XactGamer5441d ago

What is Kinect's Target Demographic? Playstaton trolls

Bigpappy5441d ago

Kinect will not sell and Move will out sell the wii upon release. We shall soon see how this all plays out.

I personally think Kinect will be difficult to find this holiday season (US and UK). By middle November, people will be running from store to store trying to find one for little Jimmy. All this so call "Hardcore" hate, will be for Knot. This will be M$ best year yet, as they are able to sell to the hardcore (Reach, COD, Fable) and the casuals (Kinect obviously, DC, KS, Sonic Ride, Fitness). This is why M$ has Kinect at $150. They can see pre-order numbers, and gage the maket much better than I can.

Boody-Bandit5441d ago (Edited 5441d ago )

Who gives a shit, honestly, how it does or does not sell?
Is that all that freaking matters to N4G members any more?

Kinect (once Natal) is nothing that MS claimed it was going to be.
We went from Milo and it working with hardcore games to water rafting and Skittles. But don't mind me pappy, have fun paying 150 bucks for your casual camera and $60 dollars a game for shovel ware.

This device should be -$79.99 and the games should be $29.99 to 39.99. What else is new with MS though? They always over charge for their perps and add ons.

Once upon a time I was interested in Natal (Kinect) but then E3 2010 happened and reality struck.

Inside_out5441d ago (Edited 5441d ago )

Nice language there kid. Why so angry??? Kinect will sell millions and you don't have to buy it, but you know that...hmmm...so what's the problem. The problem is you are an PS3 fanboy. Your too ignorant to see the truth and while you and the PS3 fanboys are crying about Kinect's price , you ignore your beloved PS3 and the highway robbery taking place over there with Sony Move, 3D and the $150 3D glasses and now pay to play...lol

Here's the video M$ released for project Natal, now Kinect.

http://www.youtube.com/watc...

So brutallylost, where is M$ promising all the hardcore gaming...lol. I see kids games and family fun. You look foolish showing up at every Kinect article crying with no FACTS to back up your nonsense and insulting people for liking Kinect. The system is out in November but your SCREAMING at anyone who likes Kinect...LMFAO. Go outside, get some air, maybe a girlfriend and you will feel better about yourself.

Look at this kids posts down below saying people must be retarded for caring about motion/Kinect controllers. How this guy and Brutal don't get banned for stuff like this I don't know.

bustamove5441d ago

You guys need to start ignoring him.

Ilikegames765441d ago

can't take him seriously. He's here for comic relief, he's the reason N4G is not a boring place.

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Z5015442d ago (Edited 5442d ago )

They'll only find out when they're not using it.

Wouldn't a person without an Xbox think the Wii is a better deal?

On topic: Target Demo = People who don't know/don't care with disposable income.

Are casual gamers really going to spend $300 to come home from a hard days work to stand in front of their tv and do the running man once or twice a week. [wouldn't they have already bought a Wii anyway]

I don't even need to mention core gamers. There are no kinect games for the core audience.

gano5442d ago

Also to the too busy mom/dad who wants to calm the overactive child out.
Kids mostly, cause most adults usually are informed of what they spend their money on.

Shadow Flare5441d ago

ppffffff hahahahaa, good one dizzle

....oh wait, you was serious?

tiamat55442d ago

I don't even think Microsoft knows the answer to that. According to their videos their target seems to be wide eyed, overly happy,physically fit families with tennis court sized white rooms.

Bigpappy5441d ago

he is about 2ft from Kinect. He had some difficulties but still got it going.

Watch: http://www.youtube.com/watc...

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660°

Microsoft planning “major” Xbox layoffs next week

The cuts are expected to be announced next week.

Microsoft is also planning thousands of job cuts that will impact other parts of it businesses

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Obscure_Observer4d ago

MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.

I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.

4d ago
pwnmaster30004d ago

Always got to throw shade at Sony smh.
Yes we get it,
MS good Sony bad
MS bad Sony is also bad lmao

4d ago
Obscure_Observer3d ago

F* them both!

Just for the record, I don´t care about your victim complex crap either. Find someone else who cares.

blacktiger3d ago

He was talking about both. Why you getting offended when he's using both names

pwnmaster30003d ago (Edited 3d ago )

@Blacktiger

Im not offended , that’s just his formula lol
He can’t help help himself, he needs to bring Sony down when the topic involves MS.
Whether is good news for MS or bad, it some how leads to Sony doing bad lmao.
It’s actually hilarious.

InUrFoxHole3d ago

He's not wrong but im tracking what youre saying. In this case is should just be MS bad. Thats a lot of people fired

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Tacoboto3d ago

"just like Sony"

Gosh you're insufferable, not everything needs to be both-sides'd. Sony's had layoffs, but nothing like what Microsoft has been doing and is continuing to do.

CrimsonWing693d ago (Edited 3d ago )

I mean, no offense, but this is why you’re not some corporate business person running a major corporation. Big profits don’t mean jobs are safe. Do you understand why things like this happen:

Cutting jobs to maintain or increase profitability, especially in underperforming divisions like parts of Xbox like other gaming divisions.

Corporate restructuring and relocating resources for strategic stability in ever changing markets and consumer behaviors.

Investor expectations and optimizing operations to maintain investor confidence. Whatever boosts stock prices and improves future margins.

And there’s many other factors at play. It’s never as simple as business doing well, everyone’s safe. That’s just you not understanding at all how corporations work and have been working since the beginning. This isn’t something that’s specific to Xbox, you can bet your ass Sony and Nintendo do this and if it’s not clear by now, game development is not a stable job nor has it ever been for many. A lot of developers are contractors and guess what happens when a project is done?

Ganif3d ago

Nintendo said they have no plans for layoffs, and you can't seriously claim that the scale of Sony's layoffs most of which involved Bungie which is self managed as even close to the same scale as what Microsoft has done since they purchased Zenimax. And that significantly less layoffs would have happened if those publishers had stayed independent. Keep in mind that much of these layoffs have been due to redundancies specifically related to these buyouts.

CrimsonWing693d ago (Edited 3d ago )

@Ganif

Nintendo:

https://gamerant.com/ninten...

Sony:

https://gamerant.com/playst...

https://techxplore.com/news...

I don’t think it’s realistic to treat Sony’s layoffs as somehow outside the norm for the industry right now. Even if Bungie is self-managed, Sony’s cuts went far beyond that like Naughty Dog, Insomniac, London Studio being shut down completely, and multiple teams across the globe took hits. These weren’t just minor adjustments.

Nintendo, I had to look up and you’re right. They seem to be an outlier, but rest assured at some point it happens. And even then there’s been layoffs, albeit a smaller amount and contractors.

Would fewer layoffs have happened if studios from acquisitions stayed independent? Maybe. But even independents have been hit hard and look at what’s happened with Embracer’s fallout, or smaller devs like Digic, Roll7, or Volition. This isn’t just a “Microsoft problem” or strictly tied to acquisitions; it’s a broader correction happening across the whole industry, and unfortunately, layoffs are a big part of that process right now.

Ganif3d ago

From your article:

"According to reports, Nintendo of America restructured its testing operations, leading to layoffs of about 120 contractors, part of a strategy for global integration.

Nintendo of America, publisher of iconic franchises like Mario and Zelda, is shifting some contractors to full-time roles for better development integration."

Contractors are not employees, and even if you want to count them as that, it's 120 people vs around 7500 since Microsoft purchased Zenimax.

In an era of game industry layoffs, Nintendo is hiring more people
https://automaton-media.com...

Nintendo Announces 10 Percent Pay Raise For Devs Despite Lower Profits
https://kotaku.com/nintendo...

Nintendo CEO’s refusal to layoff staff goes viral following industry-wide cuts
"Satoru Iwata took pay cuts to ensure staff didn’t have to be let go"
https://www.nme.com/news/ga...

And as for Sony you're comparing less than 1000 total jobs to an estimated7500

Has the industry faced layoffs, yes, but that still doesn't account for the mass layoffs due to redundancies that was easily predictable, or that fact that at least 1/3 of Microsoft's layoffs and studio closures happened before the industry downturn.

thorstein3d ago (Edited 3d ago )

Take the L, Crimson.

People hate Nintendo, but Ganif proved why they deserve support.

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-Foxtrot3d ago

It's like banging your head off a wall, he just can't help himself.

Microsoft can do no wrong, Sony sucks at everything and Nintendo is bigged up because it's less hassle than trying to defend Microsoft all the time

What's going to happen when Microsoft finally turn completely third party, then what?

anast3d ago

I enjoy Obscure. Obscure does good work.

crazyCoconuts3d ago

Did you know that the first n4g was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program.

Tacoboto3d ago

I wouldn't be surprised at this point if anast and osbcure were both alts for the Admin.

We know how Obscure especially drums up additional comments and clicks with his spam-worthy remarks that somehow never get moderated

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Profchaos3d ago

Thats business present a strong front to your shareholders while your company burns around you.

Keep shareholders happy at all costs andnif not happy keep them numb to the reality of you organisation

Angyobangyo3d ago

" Just for the record, I don´t care about your victim complex crap either. Find someone else who cares. "

Just for the record, you clearly you do if you have to vent this hard.

TheExecutioner3d ago

Basically you think like kids when it come to choose between candy or chocolate.

Sonic18813d ago (Edited 3d ago )

Are you and Anast the same person?

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3d ago
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260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

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Obscure_Observer8d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole8d ago

They had best show 3yrs in a row. Heading for another

VenomUK8d ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent757d ago

But Microsoft forgot the games.

KwietStorm_BLM8d ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif8d ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer7d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin7d ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Obscure_Observer4d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever"

I´d told you were on some bs

https://www.pcgamesn.com/wp...

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Agent757d ago

But Microsoft forgot the games

Obscure_Observer7d ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM7d ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer6d ago (Edited 6d ago )

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

+ Show (2) more repliesLast reply 4d ago
Fishy Fingers8d ago (Edited 8d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer8d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted8d ago (Edited 8d ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused8d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher8d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning778d ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay8d ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer7d ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

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210°

Activision Forces Adverts into Call of Duty Black Ops 6 and Warzone Loadouts

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

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lukasmain27d ago

Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.

jjb198127d ago

This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.

VenomUK26d ago

If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.

A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!

crazyCoconuts26d ago

@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out

VenomUK26d ago

@crazyCoconuts That’s undeniably off-beat - but it could really work!

26d ago
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