620°

On tap at Microsoft: A 3D display without glasses and multiple programs at once

Imagine you and your friends could play multiplayer "Halo" without the screen split into quarters. Or that you could watch the World Cup while your kids watch "Dora the Explorer" -- on the same television screen. And all in 3D.

That's what a small team at Microsoft's Applied Sciences Lab is doing. Their new "wedge" optical technology makes it possible for screens to display different images to different people at the same time, show three-dimensional images without the need for 3D glasses, detect things that are placed on the screen, and respond to touch and proximity.

Read Full Story >>
blog.seattlepi.com
Briefcase Joe5457d ago (Edited 5457d ago )

Sounds expensive. A good article for a change on N4G.

captain-obvious5457d ago (Edited 5457d ago )

that (in the vid) looks nice i have to say

rockleex5457d ago (Edited 5457d ago )

"This is the first time we've ever been able to steer light in space..."

I thought fiber-optics steer light too?

Anyways, according to the article this is not coming out anytime soon. They still have a lot of stuff to work out.

Conloles5457d ago

This is where there huge R+D budget is going too, hopefully this doesnt get canned like Courier.

SonySoldiers5457d ago

has anger arguments to spin hard this super cool 3D

Watch fanboys are coming..to disagree or saying it's too expensive.. they proudly thought the PS3 was the only expensive toy in the world ;)

nycredude5457d ago

That shit looks like it needs ton of work. At it's present state it looks like a cheap hologram from a cracker jack box.

Bereaver5457d ago

Actually, there was an article like this a LONG time ago (not on N4G) about the college that developed the ability to steer light. It's amazing technology.

nickjkl5457d ago

people are just trying to take down 3d with glasses with everything they have

pustulio5457d ago (Edited 5457d ago )

oppps

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scott1825457d ago (Edited 5457d ago )

For some time now I thought. I wouldn't be suprised if Samsung and Sony are researching the same thing. The problem is it will never see the light of day until the production cost comes down. 3D with glasses are the best solution right now because it still looks great.

I will wait until something like this does come out though, regardless of who makes it, I don't want to wear glasses while I watch t.v.

sikbeta5457d ago (Edited 5457d ago )

@Sony haters

But Guys, I thought you were WHINING cos 3D is "Gimmick" and 3DTVS are Expensive, now it's Not?

WoW, way to change your mind pretty fast guys, also based on what the article said, this needs a lot of work and more time, I want to know how much expensive will be, but hey, 3D is cool for you now, right? right?

Arnon5457d ago

"cos 3D is "Gimmick" and 3DTVS are Expensive"

a 3DTV, glasses and any other peripheral wouldn't be needed for this. So in actuality, it isn't a gimmick, nor would it be as expensive.

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beardpapa5457d ago

I thought 3D was a gimmick, but suddenly people in this article praise it?

Have you guys seen those holographic arcade games back in the mid 80s? Do you really want that kind of shoddy fidelity in your living room?

I'd rather have the option of turning it off since this wedge display is physical and permanent. Remember? A lot of people in this site like "having options."
Does that sound familiar?

Hideo_Kojima5457d ago (Edited 5457d ago )

I don't think anyone will believe me but... I had a similar idea :(

When I found out how shutter glasses work I thought why don't they make it so that one person wears 2 left eye lenses and the other wears 2 right eye lenses so that they could each watch something different on the same TV?

My idea was to mix that technology with this technology and have people walking around a room and seeing the games from a different perspective...
http://www.youtube.com/watc...

IaMs125457d ago

Ill only accept 3D without the glasses im sorry but the glasses would take away from the experience for me. Good Job hope this continues to develop and hope see something soon

SkyGamer5456d ago

@sikbeta

I can't speak for the others but I don't like 3d anyform because I would hate to wear glasses all the time and too much of that and I will get serious migraines. Now if they come out with 3d without glasses, cool, regardless of company.

Folezicle5456d ago

I laugh how a lot of the time PS3 Fan-boys beel its there duty to report articles that are pending with positive feedback to the 360.. Fan-boyism of any kind is stupid.. Sorry if i heart the Sony Soldiers, but your just as sad as the Halo Fans

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Cold 20005457d ago (Edited 5457d ago )

Yeah awesome indeed. But this sounds almost too good to be true. It would be crazy if they manage to pull it off though.

sinclaircrown5457d ago

I saw a 3DTV at CES this year that didn't require glasses. Its a long way off production I think, and although looked too distorted sometimes, there was moments were it looked awesome.

Its only a matter of time before they perfect it, but I would say at least 10 years before these go mainstream.

BABY-JEDI5457d ago

Companies developing different approaches to 3D. This looks promising but still a long way off from the required standard. But keep up the good work ; )

beardpapa5457d ago (Edited 5457d ago )

Except Cold, it'd be too expensive and unsuitable for the consumer market (just like Surface). Great for sidewalk ad space like the Sprint store in San Francisco.

The technology is nothing new. This 'wedge' display is like those 'holographic' bookmarkers you get at Borders or Barnes & Noble where if you tilt the bookmark a bit left or right you'd get a different image.

The only difference here is there's a camera in the back to track the viewer's head so that the computer knows where the viewer is in relationship with the display. That way, the computer can determine how and where to project the images so the specific viewer can see them as they shift locations.

It's impressive, but I'd say it gives that strange shutter-like effect similar to those bookmarks.

El_Colombiano5457d ago

Damn bearpapa, that sounds awesome and ridiculously expensive at the same time. I hope that this will hit casual homes in the next fifteen years no doubt.

WildArmed5457d ago

The only problem with this is that it's just for one person.
It really isn't an expereince I want in my living room where more than 4 people are in it at a time.

It's great in theory, but a waste of resources if it just works for one person (the person being headtracked).

but it would be a crazy experience never the less

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Trey_4_life5456d ago

Lol am i the only one here that can smell FAIL?

MNicholas5457d ago (Edited 5457d ago )

If two people are watching two different shows how will they each hear only their show?

It's because of such fundamental flaws in transitioning to real world applications that such devices have not come to market.

Space_cancer5457d ago (Edited 5457d ago )

"If two people are watching two different shows how will they each hear only their show?"

- Maybe two separate audio output channels and headphones.

edhe5457d ago

Could direct the audio in a narrow field using the same positioning tech.

But yes, that's the question.

MNicholas5457d ago (Edited 5457d ago )

it defeats the purpose, doesn't it?

cliffbo5457d ago

sharp did it last year you have to wear headsets to hear each channel not practical IMO.

sonnyz5457d ago

I think only one person would have to wear headphones...

IdleLeeSiuLung5457d ago

Nope, it is the fundamental flaw that applies on technology suitable for something applying it to something else and then claiming it doesn't work.

It is also the fundamental flaw of not considering options and being pessimistic.

Theonik5457d ago

There is technology out there that can project sound just to one viewer. I actually saw it on Discovery channel. Can anyone get the link?

Consoldtobots5456d ago

wait wait....

so the same people that say they dont wan't to look silly wearing 3d glasses would have no problem with everyone sitting in front of a TV wearing a headset?

oh the hypocrisy.

likedamaster5456d ago

To be honest... headphones > glasses

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D4RkNIKON5457d ago

Wouldn't this only work for one person at a time tho? like the 3DS?

branchedout5457d ago

"Their new "wedge" optical technology makes it possible for screens to display different images to different people at the same time,"

Taken from the excerpt.

NoBias5457d ago

That's the whole point of the article.

cjflora5457d ago

I'm very curious as to how that works, and would like to see it in action. Pretty cool if they can do it, but what are the limitations?

webeblazing5457d ago

the thing is how many people the biggest tv in peoples house is usually in the livingroom or den. the the most cant be 3 people even tho this is good and its a start. good luck MS

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ISay5457d ago

this is what Microsoft does they get all excited about new tec and than they never manage to put a proper product out, where is that touch screen coffee table? oh ya, that became an ipad because you waited to long. i heard of interlaced video about a year and a half 2 years maybe i like the idea but its talk if you cant mock something up make it shinny and then tell house wife's they cant live without it. good luck imean it

The Lazy One5454d ago

There are tons of tablet PCs that run on windows. Surface (the thing you're referring to) is already released, it's just expensive because it's not a consumer product. It's more developed for businesses like restaurants or whatever to have their clientèle use while they eat or whatever or for businesses to use during meetings and stuff.

cjflora5457d ago

Why are people talking about Microsoft vs. Sony in this thread? This isn't an Xbox vs PS3 thing at all. I prefer the PS3, and would call myself a PS3 fanboy, but that doesn't stop me from thinking this is pretty bad ass if they can pull it off. I like my PS3, and have my problems with the 360, but I'll still use Microsoft products if they're good and don't have a 54% failure rate. I love Windows 7, and think their Surface project is cool. If they can prove that they can pull off good hardware I'll buy it.

Consoldtobots5456d ago

it's called butthurt, Sony innovates while microsoft stagnates. You really think they won't jump at ANYTHING that attempts to redeem their employers god-awful image with consumers?

DigitalAnalog5457d ago (Edited 5457d ago )

The REAL question is:

How is Greenburg gonna SPIN this? Didn't he diss the 3D technology a while back?

"To Greenberg, it's not a question of technology (or lack thereof) that's holding back 3D, it's the home environment. "I don't know about you, but when I play games or watch TV, I've got my phone, I've got all kinds of things going on. I get up, I get down, I'm looking outside at the weather and it's ... I'm not in a dark theater, wearing glasses, staring at a screen. I think it's just a different environment."

Source: http://www.joystiq.com/2010...

-End statement

The Lazy One5454d ago

That's kind of supporting him. This TV is designed for the home user. You can move around and everything and the TV will adapt the picture to you rather than you having to adapt to the TV (putting on glasses).

1Victor5456d ago

Agree it sound and looks awesome as well, but how many times we're going to see this same video and article before we get bored

r1sh125456d ago

I dont care what any Sony fanboy says, should this make it to the consumer market there wouldnt be a need to buy those stupid glasses.
This slate does the job of the glasses for everyone in the room.
If I buy a 3dtv, and suddenly 10 people come around to watch some sports, I dont have to purchase an extra 6 set of glaasses.

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ECM0NEY5457d ago (Edited 5457d ago )

ME WANTY

Perjoss5457d ago

I thought MS only did good software :)

edhe5457d ago

Their R&D is HUGE. But not a lot of it will actually see light of day.

How old is surface? and that's not available is it ?

They could do with someone else to drive them to getting products out of their ideas... I'd love to see this telly - it would be fudging awesome to be able to game in 3d without glasses whilst the other half watched her soaps.

RememberThe3575457d ago

I actually post a similar comment in a duplicate of this story. MS has some seriously cool R&D stuff that they do. I wish they would bring more of it to market though. I really think the next ten years we will start seeing a lot of the cool things they've come up with in our everyday lives.

cjflora5457d ago

I don't think Surface is intended for home users. I'm pretty sure it was intended for use in public places, like restaurants and such. They probably eventually expected home use, but not until it was WAY cheaper to provide, or they had a more home user friendly version of it.

TEFL0N_D0N_815457d ago (Edited 5457d ago )

Looks so sick that HIV would be scared to catch it.

koehler835457d ago

You must have been one of those people who were touting Natal as the future, last year.

"First step toward the holodeck" or some crap like that, right?

Yeah. Smoke and Mirrors.

Maybe David Copperfield has the next big thing in 3D tech.

mosasha5457d ago

niiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiice

Hellsvacancy5457d ago (Edited 5457d ago )

WHAT? it didnt look like anyhin 2 me, i thought MS wasnt interested in 3D anyway?

Edit: Meerkat, if i aint interested in Sonys 3D tech what chance does MS hav? NONE!!!

blasian5457d ago

Theyre waiting for sony and ninty to start it up so they can be ready to jump in when it gets good.

Applegate5457d ago

I thought Sony said Rumble wasnt needed this gen ?

Biggest5457d ago

And just the other day Microsoft said it was rudimentary and unnecessary.

Sez 5457d ago

Didn't MS, and Sony laugh at nintendo for motion controls at the beginning of this gen And look now. Both companies are now trying to copy the sucess of the wii. See I could play this game Too

Spydiggity5457d ago

It's cuz nintendo is the adult of the industry. the other 2 companies are children following daddy's lead. they really just have no idea what they are doing and are playing follow the leader...simple.

sony and ms only care about money. nintendo tries new things and sometimes fails and sometimes hits a home run. they let nintendo take the risks, then invest in the money makers.

The Meerkat5457d ago (Edited 5457d ago )

They are offering proper 3D with different images beamed into each eye.
4 player multiplayer with a different image for each player from ONE screen!!
No glasses.
Its F@cking Star Trek stuff and you're not impressed?

Can you say F..A...N...B....O...Y?

cjflora5457d ago

Cell phones are star trek technology. We've become a jaded society with technology. If they ever reveal time travel or teleporting people will just say "It's about freaking time, stupid scientists and their slow inventions."

smokeybeef5456d ago

I believe it can only support two players 3D

vhero5457d ago

There not for gaming division anyways. This is obviously for there tech division where they are constantly up top with the leaders of new tech. I loved that panel they showed a few years back where you could design a snowboard and it was all touch screen it was fabulous it was a glimpse of the future. However like this it IS the far future as the tech is just too expensive for todays market but no harm in showing it off right?

xRenegade_Agent5457d ago

You realize Kinect could do this, right? It won't be more than $150 to do. I remember MS saying they could eventually do 3D for up to two users, no glasses. I might not like Kinect for gaming but it might actually be alright in the near future, especially with the eventually price drop.

edhe5457d ago

@ xRenegade agent - dude, read the fkn article. kinect doesn't produce 3d images does it?

It doesn't beam out seperate images to people based on their head position does it?

No, but it helps track them. This is one of the reasons the kinect tech's so damn important.

XactGamer5457d ago

A glassless 3D display and Kinect could be great for 3D applications. Manipulating 3D objects in real time without a physical device is sexy as hell.

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210°

Activision Forces Adverts into Call of Duty Black Ops 6 and Warzone Loadouts

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

16d ago
16d ago
lukasmain16d ago

Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.

jjb198116d ago

This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.

VenomUK15d ago

If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.

A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!

crazyCoconuts15d ago

@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out

VenomUK15d ago

@crazyCoconuts That’s undeniably off-beat - but it could really work!

16d ago
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410°

Xbox's first-party handheld has been sidelined

Xbox's handheld ambitions continue unabated, but the focus is shifting towards improving Windows 11 for third-party handhelds — for now. The Xbox Series X 'Melrose' successor is safe, with development continuing at full pace.

Read Full Story >>
windowscentral.com
18d ago
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shadowT18d ago

Is there really a market for handhelds next to mobile?

Vits18d ago

If they run the same games as the main home console, then yeah, sure.
But if they need specially tailored games just for them? Probably not, unless there isn't a home console for comparison (see Switch).

RaidenBlack17d ago (Edited 17d ago )

I am kinda low-key happy this happened.
Dont want another Series S situation (games to be designed from 4 to 12TF scale and not 10 to 12TF).
Hope PS follows suit as well. Tablet SKU sharing with console for 10th gen, will just continue the cross gen -esque development/design phase/nature.
Want a proper 20+ only TF rasterized next-gen plz (+ frame-gen and the lot).
If anybody wants to continue the cross-gen, the Series S|X, PS5 will remain for that. And Switch 2, if you gotta go even lower in the TF range.

ABizzel118d ago

Yes and No. All of the PC handhelds combined have struggled to sell 7 million units, which would be a flop for any “console”. So the market is extremely niche because of price and target market (the informed hardcore gamer / casuals aren’t picking these up).

These handheld PCs are $500 or more, and offer at best Xbox Series S performance levels, so it’s best for MS specifically to just partner with ASUS, instead of investing millions if not billions.

Sony can make their own with custom AMD hardware due to their partnership, and stronger global brand for hardware. But even then it brings the question, of being a lower resolution PS5, and what does that mean for PS6 cross-gen (likely another generation where the first 3 - 4 years are just upgraded last-gen games).

Kosic18d ago

Imagine a Wii U style console, where the tablet doesn't rely on the console it's self, you download the game on the console under the TV and play in 4k glory, then you can remote play, get some unique game features if using both console and handheld in tandem. Then you can download the games in 720-1080p to play on the go, continue your progress, and continue on the TV when you get back.

Sony could get away with this due to exclusives, and that would be a reason for sales. Look at the portal.

I can picture seeing new hardware having some sort of GPU dock, where the handheld runs 1080p, and the dock has additional hardware to bring in 4k/60 specs.

I do think handheld gaming is going to be a strong future, imagine Nintendo release a new upgraded GPU dock for the Switch 3, every 2 years. More frames, sharper graphics on the same game for an extra £150 for a dock with a built in GPU chip. Console cycles doesn't have to be renewed, just the hardware can be improved by them reselling docks to us again and again with small/yearly upgrades like mobile phones.

GamerRN17d ago

Did you just imply that Sony can make a better stronger handheld than Microsoft? You do realize we are talking about Microsoft, the tech giant, right? If Microsoft can't make one that's cost effective, Sony definitely can't...

Brand and market share means nothing when you are a trillion dollar company

ABizzel117d ago

@GamerRN

It has nothing to do with what company can do it, or what company can spend.

For anyone taking a basic business class there is a term called ROI, and Xbox home consoles are selling at an all time low, meaning their ROI on a handheld is a risk that doesn’t make sense, even if they can afford it. Businesses are there to make money and it doesn’t make sene for MS to invest in a handheld that’s a companion device when their current home consoles they’ve spent 20 years working on are at an all time-low, when they can invest with little risk with what ASUS already has to offer.

This is why Sony can build a better device, because they have less risk involved, meaning they can invest more in their own product, and they already have an exclusive partnership with AMD on creating features and hardware. So in this specific case, YES Sony can built a better handheld, due to custom hardware, customer tools, low level APIs, compared to an off the shelf product running Windows or a Window Xbox kernel =.

TheEroica18d ago

I play steam deck primarily... Don't play consoles or mobile. The deck covers it all.

badz14917d ago

@shadowT

The Switch is a handheld, so will the Switch 2. what are you on about?

Cacabunga17d ago

To run native games offline? Anytime

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CrashMania18d ago

Funny to see the alt already damage controlling and having a meltdown with multiple accounts in the comments already.

Sad for MS if true, a dedicated handheld would go down a lot better than a rog ally 2 with an Xbox sticker on it I think.

crazyCoconuts18d ago

It couldn't have succeeded for a number of reasons. Now they've retreated to the Windows front and trying to keep that relevant for gaming. How long before Windows Central realizes there won't be a real console successor to Series X either?

Lightning7718d ago

Except there is. That project is reportedly full speed ahead.

Outside_ofthe_Box18d ago

@Lighting77

So was the handheld until today...

Lightning7718d ago

@outside obviously not since they sidelined it and they wanna see how the Asus does. Are you saying they're gonna cancel the next console?

crazyCoconuts18d ago

@lightning - I'm admittedly trying to box you in here - Do you think the next Xbox console will have Steam on it?

Outside_ofthe_Box18d ago (Edited 18d ago )

@Lightning

Here we go with having to spell everything out.

If I told you yesterday that Xbox was going to sideline the handheld console what would your response have been? Probably something along the lines of "I doubt that since Phil has been talking about it for some time now"

My point is just because they are "full speed" ahead now does not mean that will not change in future. As we have seen with the handheld. Do you understand what I'm trying to say now?

Lightning7717d ago (Edited 17d ago )

Box me in? No you said the same thing you've always been saying for years now. Those are the rumors to have Steam integration.

What about it

If you told me they were gonna cancel it tomorrow it would nothing more than fanboy talking points. I only wait for credible sources not what someone else says.

Also this is the handheld not a full blown new console. The Asus is yet to release and they're waiting to see how that thing does. Critical thinking is my strong suit you should try it some time if you can. But Ok cool well you hang your hat on that I guess. Main New console is gonna get cancelled even though the handheld is a different marketing device than the main the console itself.

__y2jb17d ago

I think there is a 75% chance there will not be another Xbox. There is zero reason to buy one now. No way it can possibly sell more than 10m units after Xbox went third party.

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BLow18d ago

That's what they do. Goalposts shift like the wind.

I'm really confused on why they are making a "first party" device and also have a Rog Ally with their sticker on it. Make this make sense. How is their own device going to be any different?

Your console doesn't sell and they expect a handheld to?

RaidenBlack17d ago (Edited 17d ago )

The Rog Ally one is gen agnostic ... as you deciphered, it was to be the updated Rog Ally but just with Xbox branding. PC handheld with some Xbox features.
The handheld Xbox is/was supposed to be sharing the same gen/ecosystem with the next-gen (10th gen) Xbox. Think Series S but handheld ... it'll run the Xbox OS or whatever the next Xbox will run.
...
As for anybody wondering/confused why MS is doing another Xbox console ... coz mainly its the 10th gen of home consoles next, which started wayy back in 1972 for the 1st gen. And MS wanna be part in it, in the 10th anniversary gen of consoles. If they gotta bow out, they can't do that at 9th i.e just before 10th. They wanna stick around till the 10th or the X-th gen and check what the fuss happens.

Outside_ofthe_Box18d ago

Curious as to what excuses the spam was saying. Because prior to this news, the Xbox handheld was used as proof that Xbox is still committed to the hardware space. This handheld being scraped is not a good sign...

18d ago
Outside_ofthe_Box18d ago (Edited 18d ago )

@Spam
You can replace scrapped with pushed back if you like. It's not a good sign either way.

18d ago
1Victor18d ago

asq3= obscured: “ What’s your source on the handheld being scrapped? “
Read the article from Microsoft own website and one of your favorite quotations site when it’s something bad about Sony.
Oh BTW good luck with your next SPAM account.

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200°

FTC drops case against Microsoft’s Activision Blizzard deal

The FTC has officially dropped its case against Microsoft’s acquisition of Activision Blizzard.

Read Full Story >>
theverge.com
slate9125d ago

The sweet smell of tax dollars burning

Killa7825d ago

From the unemployment this deal caused, no doubt.

Obscure_Observer25d ago

"The sweet smell of tax dollars burning"

They never stood a chance. It was a lost cause from the start. And yet, still, they´d decided to go ahead and double down on their bs to bleed the taxpayer even more.

dveio25d ago

The IRS demands 29bn USD in not paid taxes from Microsoft.

If we're talking bleeding.

1Victor24d ago (Edited 24d ago )

@slate: “ The sweet smell of tax dollars burning “

The smell of political donations endorsements under the table.
There I fixed it it for you
We all knew Microsoft plan of “10 years of all systems publishing “ and some of its supporters happy that after all the games would be “exclusive to Xbox “ now that things have changed and Microsoft got humbled by the lost of money from CoD going down from OVER A BILLI🤑N to
MILLI😩NS the sales failing of games that would released on PlayStation and be forced by INVESTORS asking for their M🤑NEY to grow faster than the next 10 years it is obvious that it would be a waste of money to continue this litigation.
Edit:@obscured: “ They never stood a chance. It was a lost cause from the start “

Same as your grievance stages.
Have you passed the bargaining stage yet ? Or are you still on the anger stage 🤣

slate9124d ago

I knew my singe bipartisan sentence would bring out the crazies. Thanks for the wall

Astrokis24d ago

Not sure if I’m disturbed or entertained but either way I hope you are alright

OtterX25d ago

I think they're convinced now that MS won't (and can't) withhold releases from conpeting platforms. MS on the street corner now like, "Who wants a taste?!"

PhillyDonJawn25d ago

I wont be too sure of that. Gotta wait and see till after these deals expire

OtterX25d ago

That's how it always starts, "I'll just work this street corner for a short while until I get caught up on my bills..."

Tacoboto25d ago

Oh yeah, they're totally gonna make Xbox exclusives again, with the hardware they're totally committed to selling and making available lol

raWfodog25d ago

As far as I'm aware, the only 'deal' that was discussed was for Call of Duty. Xbox had no obligation to make any of their other games multiplatform. They did that of their own accord.

OtterX24d ago (Edited 24d ago )

**btw, I'm talking about street food vendors, just in case there's any confusion!

https://external-content.du...

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Lightning7725d ago (Edited 25d ago )

I've seen videos and talk a online speculating MS long game. Some think that MS multiplat move is use to appease the FTC so they can buy more and is somehow a move that could get Sony to open up their platform. In other words them going third party and letting their games go everywhere. MS possible scheme and ulterior motives, speculated by Jeff Grubb is that putting Xbox store on PS via regulation Which would hurt PS buissness very badly because that 30% cut would be even less or not a cut at all. MS buys more because they're "playing nice" by opening up its platform to Epic store and steam which would force Apple and Sony to open up their ecosystem to other stores like MS.

If that's the case that'll mean as I said before, PS fans buying Cod on PS via MS store would give 100% maybe even 90% of the money being pocketed by MS while Sony's store front wanes when it comes to third party because guess what? MS is buying more third party and preying off the extreme ignorance of the FTC. Manipulation of the FTC and MS overtaking the PS store and customers

My thing is this. I know it's a opinion and speculation but why does Sony have to open up its store or force them to go multiplat? If they still believe in selling their freakin console then let them do it. If they want to provide the best games and the best content for its fans then let them do it!? Why because the competition is trash at selling games and consoles for 14 years now Sony has to change? MS using the ignorance of the FTC to overtake gaming as we know it?

Again it's just talk and opinion but man this seems very, very possible imo.

dveio25d ago

Well, at the time, I actually did think the FTC and CMA did a poor job in court. But also the judge.

Having said that - it is what it is.

If 75bn mergers in any industry ain't a threshold to deny them, then I don't know what is.

As far as your thoughts about other 3rd parties getting taken over in the future go:

I think publisher buyouts are off the list now. I think it would be reeeeally difficult for MS to win another trial try taking over any other publisher.

But smaller studios ... maybe.

However, right now I can't see studios out there advocating for a buyout from Microsoft.

That isn't to say an announcement of such couldn't drop on Monday already. Because we today know that Microsoft had approached a plethora of other studios in 2018 to 2021, such as IOI, CD Project, etc.

We'll see. And we can't do anything about it. It's up to trade commissions and then probably courts to decide.

Lightning7725d ago (Edited 25d ago )

"I think publisher buyouts are off the list now. I think it would be reeeeally difficult for MS to win another trial try taking over any other publisher."

That's the thing MS is ticking all the boxes by not have anything be exclusive so the CMA/FTC see that they're doing "fair practice" in games and content distribution. Which technically greenlits more aquisions or it makes it easier for acquisitions because MS is a mega publisher now.

"However, right now I can't see studios out there advocating for a buyout from Microsoft."

Hopefully not but them going multiplat could entice Studios to join MS because nothing is not longer exclusive which means more money for them, studio and teams.

We can't do nothing about it but Sony can. They can block xbox games on their console (lose that 30% cut) but Sony won't do that because that's money that will be lost and Sony runs a buissness. That's the only way to hurt or slow down Xbox.

I'm probably over thinking it as I do these things but it's something we shouldn't just ignore and be weary of MS motives here. I'm keeping an eye on them.

Rancegamerx24d ago

The idea that Microsoft is manipulating the FTC and forcing Sony to open its platform is silly and has no evidence to back it up. Microsoft’s multiplatform approach is 100% due to past failures and its laughable position in the gaming industry. Their best attempt was a fluke and a lie, brought on by Sony’s missteps and a poorly made machine that broke down too often.

Sony would never allow themselves to be "forced" to do anything; they control their platform and storefront perfectly fine without the need or desire to add an unnecessary Microsoft storefront. Even if, by some flaw on Sony’s part, Microsoft were able to introduce its store on PlayStation, Sony would adapt rather than collapse. Digital storefront competition already exists (Steam, Epic Games Store, Xbox Store), and PlayStation’s business won’t suddenly "wane."

Also, regulators like the FTC don’t operate on ignorance—they actively assess market behavior to prevent monopolies. Microsoft isn’t secretly overtaking gaming with some ultimate scheme. The industry might be changing or shifting (for the worse, in my opinion), but Sony will continue evolving based on market trends, not because of alleged schemes.

Gaming isn’t about one company "playing nice" or another being "forced" to change—it’s about making money with games, something Microsoft has yet to achieve in 25+ years.

Lightning7724d ago

"The idea that Microsoft is manipulating the FTC and forcing Sony to open its platform is silly and has no evidence to back it up."

That's why I said it was all speculation that's what Jeff Grubb opinion. I made that clear several times. You know what's funny? When Jim was in court ppl got mad at the FTC for protecting Jim Ryan instead of the consumer. Maybe he was right to worry about his business. Now look Releasing Xbox games on PS keeps MS studio an a float. Now Xbox games are all over PS now. Maybe Jim was onto something.

MS is still competing with Sony just in a very different way. The FTC back down mainly means they can buy more and MS next steps can proceed. We'll have to see what happens in the future but I wouldn't be so sure on your stance.

InUrFoxHole24d ago

@Lightning77
MS putting games everywhere is the most consumer friendly thing I've seen a game company do.

dveio24d ago

@InUrFox

What does "putting everywhere" actually mean?

This book has so many pages.

• Xbox was dying in revenue
• Regulators put a 10 year deal on CoD
• Microsoft had to give away the streaming
• Spencer himself only offered 3 yrs initially

And most importantly

• Again, Xbox was dying in revenue

Xbox have the benefit of their actual financial situation giving regulators and courts the impression they release games everywhere, what they actually do.

But for reasons they can't be proven guilty of anything in court.

I'm not judging, it's just what it is.

IF the Series generation would have developed differently and was much more successful, I don't hesitate any second to believe in what Spencer had originally planned to do:

• Make everything Xbox exclusive
• We today know that Spencer had also approached Sega, From Software, CD Project, Nintendo, and even Valve was on their list of buyouts.

MS are playing a card here everyone knows why they are doing it.

Putting Doom "everywhere", which even was it already before it got bought, ain't a MS thing.

It would had hurt them in many ways if they'd put it exclusively to Xbox.

But, no matter what - it is what it is.

Xbox bought themselves back into the game. And I think many people just don't have very fond feelings towards this behaviour, wether on corporate nor private levels.

Let's see how they'll run with it.

In 2030, but most importantly after regulations will have expired we will learn better.

Reaper22_25d ago (Edited 25d ago )

Seemed like a lost cause anyway. Microsoft gambled and it paid off big time. That's what you call a big boss move. Sony played a huge part in the success of that acquisition.

wesnytsfs25d ago

Bout time. Pointless from the start.

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