A Delightful Chat With the Most Hated Man in Video Games

For Bobby Kotick, it all started with a handshake in a parking garage under an Atlantic City casino. The story of Kotick is the story of video game juggernaut Activision, a tale of chance meetings and unbelievable circumstance, of Apple founder Steve Jobs and millionaire recluse Howard Hughes.

[Mista T]

I'm undecided on how to think of this guy after reading this

[peowpeow]

Unbelievably, I feel the same way..

Nice interview

Edit:
Though I guess you have to factor in that there still are yearly releases with small improvements.

[Galaxia]

This just shows the power of good storytelling, and how it can challenge your views and change your perspective on things.

Great article, really insightful as well.

[deadreckoning666]

@MistaT- Yeah..I don't understand why people on this site jump to conclusions so quickly about this guy. I guess they just hate on whoever gaming sites tell them to hate on.

@beasley23803- So is Jim Sterling, despite popular opinion. Check out the interview he did with HHG.

"dont forget £15 for map packs that consist of old call of duty 4 maps too freckin disgrace and ripping people off ."

Because they KNOW that there are people who are willing to buy it. Its not about being disgraceful...its called "smart business". If people are okay with being ripped off, what kind of business wouldn't take advantage of that?

[Double Toasted]

Just goes to show, you should research people before you start flying off the handle...

[Pennywise]

Give me a break... This guy screwed devs out of their jobs, hard earned money, and IP's they created. He milks every franchise he has... and he has jacked up the prices of PC games and DLC. If he had his way games would be $100.00. Plain and simple, some cushy interview painting him in a good light is not even close to enough to save face for him. Screw this guy.

[Mr_Bun]

Agreed. He should be judged by his actions, not his lip service

[Galaxia]

As much as I hate Activision at the moment. Kotick seems like a nice guy.

[The Great Melon]

I am so deeply conflicted after reading the interview.

[seany1]

Hes still a weasel that needs detroying imho

[Robearboy]

Guys dont fall for the propaganda

£45 for MW2
£100 FOR GJ hero

IW not been paid, Adolf Hitler seemed to nice guy to his neice who he was shaggin....

[seany1]

dont forget £15 for map packs that consist of old call of duty 4 maps too freckin disgrace and ripping people off .

[HarryM]

Very detailed and enjoyable.

[ultramoot]

Die, Kotick. DIEEEE!!!! *joking*

EA heads are no better than this guy. Have you seen the price for the future EA games?

[jerethdagryphon]

interesting interview,

he seems converse at odd with himself

[omi25p]

id like to thank the man for ending my most hated franchise and making cod fanbabys cry. THANK YOU BOBBY!

[dredgewalker]

lol.....although i still play COD MW1, its hard not to be displeased with what happened with the sequel

[dirthurts]

Sorry, but I still don't like him for jacking up game prices. I'll never buy one of those games btw.

[Gago]

jews are very good at deceiving

[monkey nuts]

They used to say the same about hitler and we know how that turned out.

[Surt]

Yeah, it was. But just because I said it, doesn't make me less of an asshole. I don't trust that guy.

[mittwaffen]

Hes manipulating you..hes a CEO and a fat one at that.

The one and only thing on his mind is short term, profits. Four times a year, hes a greedy fucker.

Activision, never again.