Microsoft Hypes Self With In-Game Ad Study

Microsoft has released a study which suggests that in-game advertising not only works rather well, but also finds favour with gamers.

Before we get too excited about this though, the study was performed by Microsoft, the advertising focus was the re-branded Microsoft search engine Bing and the adverts were placed by Microsoft's 'Massive' in-game advertising company in two games on the Xbox 360 platform (created and owned by Microsoft.)