Format backers launch Blu-ray Web site

Walt Disney Studios Home Entertainment, Sony Pictures Home Entertainment and 20th Century Fox Home Entertainment are backing a new Web site aimed at steering high-definition consumers toward Blu-ray Disc.

Objectively dubbed Hollywood in Hi-Def, the site is nonetheless a Blu-ray promotional vehicle, edited by Scott Hettrick, former editor-in-chief of Video Business magazine. Hettrick will write a blog, interview filmmakers such as Jerry Bruckheimer about the format and aggregate news and reviews on high-def from around the Web.