Are Avatar Awards set up to fail?

Boosty from Daily Joystick writes; "With the launch of the Xbox 360 console back in November 2005, we have certainly over that time seen a wealth of changes to our beloved system. From Dashboard updates, to the new Xbox experience, Facebook and Twitter, Avatars and Avatar Awards. We have certainly been spoilt and I can say with certainty that almost everything Microsoft has added to its line up has been successful, with the exception of Avatar Awards. I’ll elaborate."