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IGN Editorial: Nintendo's 3DSruptive Marketing

You have to hand it to Nintendo – they know how to drop bombshells. Off the back of the recent Nintendo 3DS announcement, it got IGN thinking about how Nintendo's management has, erm, managed to keep this device more-or-less a secret; referred to in a hushed voice by 'insiders' and other more scurrilous sources – but never more tangible than a shadow in a dark room. Until now.

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