French Army vs. EA
The French army is a process of recruitment (in fact, has used several advertising campaigns in-game, like in Dirt 2) and complains that Electronic Arts appropriated and misrepresent the slogan used by the Army.
In a photograph taken on a French subway station, both campaigns side-by-side can be seen. One side, the poster of the army with the slogan "DevenezVousMeme.com" and the other, a poster of Battlefield Bad Company 2, with the slogan "Devenez plus que vous-meme.com.
This "joke" did not sit well in the army and Gen. Philippe Ponties already classified the situation as "misrepresentation of slogan. Because our campaign works so well, we have had good results. They wanted to take advantage of that success and make profit.
