Bit-Tech writes: "EA is well aware of this. The problem for EA is how do you capitalise on the second largest fanbase on the planet (fans of the film Aliens obviously being the largest) outside of cringe-worthy adverts with Pele selling Viagra? This is especially the case as only a small fraction of those fans are currently engaged by any sort of football video game. FIFA 10 might have been a cash inhaling success on both Xbox 360 and PS3, but in comparison to the total number of football fans around the world, the multi-million sales figures look tame. EA hopes the answer is FIFA Online, and we have to give them credit for what looks to be an ambitious new venture."