Capcom’s Three Point Plan For Overseas Growth
Siliconera.com: Capcom’s not-so-secret business goal is to be a mega publisher in the West. In the next fiscal year (read: April 1, 2010 to March 31, 2011) the publisher is prioritizing growth in North America and Europe. Their mid-term goal is to boost overseas sales from 52% to 65% of Capcom’s total games sales.
Great, but how is Capcom going to pull that off? Their 2009 annual report sums up their plan for Western domination in three strategies.










