30°

Chilean Commercial Features Lego PS3 Controller

PS3 Maven: "Chile is no stranger to the PlayStation 3 and is one of the largest markets for video game related products. With that being the case, the Chilean market doesn't need to be introduced to PS3 or PlayStation in any way, as they would immediately recognize the products. Thus, Ogilvy & Mather, Chile have created a promotional Poster Ad for PlayStation that contains the stark image of a Lego PS3 Controller."

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ps3maven.com
Madusha5292d ago

:0 sweet, it looks awesome. Must have taken ages to build.

120°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

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gamesradar.com
1nsomniac22h ago(Edited 22h ago)

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai20h ago(Edited 20h ago)

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay1h ago(Edited 1h ago)

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai13h ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander19723h ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot3h ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander19723h ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation1h ago(Edited 1h ago)

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 1h ago
XiNatsuDragnel21h ago

Good statement but hopefully this holds up

NotoriousWhiz2h ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay1h ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

60°

The Digital Dragons 2024 conference event was a huge success story

"Three days filled with specialist lectures delivered by almost 200 speakers, three thematic summits, and over 2600 guests from almost every corner of the world - the capital of Małopolska became the capital of the games industry for a few days.

Organized by the Krakow Technology Park, the Digital Dragons Conference once again showed that Poland is attracting more and more attention from the world's biggest industry tycoons for a reason." - Digital Dragons.

210°

Atari has acquired the Intellivision brand, ending the first ever console war

Atari has acquired Intellivision. The company announced today that it had acquired its long-time rival, ending one of the original console rivalries, dating back to the 1970s.

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videogameschronicle.com
darthv721d 2h ago

Wow.... two of my earliest gaming platforms. All they need is Coleco to round things out.

This is like Nintendo buying SEGA.

OtterX1d ago

YES! Colecovision was my start! I came to know Mario there in Donkey Kong before the NES was even a thing. :)

Golfcoachh22h ago

Yes such fond memories. My first was the odyssey, but I really started gaming on my colecovision. Had atari and intelivision but coleco was by far the best of the bunch to me.

Kratos_Kart200721h ago

Yes...a gamer from my era...LMAO

Coleco was good...LOL

shinoff218316h ago

Mine was atari. You guys go back further then me even

anast1d 2h ago (Edited 1d 2h ago )

Good piece of history here.

edit: I wanted to read it but the cookies pop up is stopping me.

badboyz091d 2h ago

This was just before my time. I do remember my mom's friend having one all dusty in her apartment back in the day.

[R.I.P.} Ms. Irene

Abear211d 2h ago

People forget that console wars are part of the history of this industry. The console wars were started by competitive companies all the way back then and continued through Sega vs Nintendo, Jaguar/3DO/NeonGeo, and PlayStation vs Nintendo and Xbox.

These companies are across oceans and competing for the same business. These companies created the console wars, not crazy fanboys.

anast1d ago

Console wars are fun. It's fun to be a fanboy too. I don't get what's wrong with any of this as entertainment.

darthv721d ago

Young kid school yard banter was fun. 30-40+ year olds still doing it is just disturbing. Many my age (50+) grew out of that a long time ago. We may still have our preferences, but we also embrace a more central position because there is a lot to enjoy on a wide range of genres and systems.

You'll understand one day and then things will forever change.

shinoff218316h ago(Edited 16h ago)

Atari to nes. Mario bros hooked me