360 passes 10m European hardware sales mark

Microsoft this evening has confirmed to MCV that the Xbox 360 has sold over 10m units across Europe, the Middle East and Africa.

This makes it the only console format to have seen year-on-year sales growth across the territories this year the firm says.

The news comes ahead of another update to the console’s interface which adds streaming HD movies, Facebook, Twitter and Last.fm – and comes following the eventual integration of Sky TV services to the device in the UK.

It’s also thought some hardware growth will have been driven by the recent release of Modern Warfare 2 – the format-holder had told MCV it would ‘own’ the launch from a hardware perspective and collaborated closely with Activision on some aspects of marketing.