MARKETING: Capcom Begins New Era

Capcom is changing, with a new head of marketing in the U.S. and plans to expand its market-share through new messaging techniques as well as new IP.

Capcom is one of the most highly respected creators of games in this industry. But it remains a relatively low-level player in the U.S game industry - ranked 16th in our list of the top publishers.

The company is clearly gunning for growth, with the introduction of four new Intellectual Properties in the year ahead, all of which are filed under 'eagerly anticipated'. They are Okami, Dead Rising, God Hand and Lost Planet.

But game quality doesn't always equal market-share. Resident Evil 4 has billed over $20 million with more than 500,000 units sold in North America - decent enough business. But was the most highly rated game of 2005 (Gamerankings), and yet was outside the top 40 games-selling console SKUs in the last year.

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next-gen.biz
90°

World of Warcraft developers form wall-to-wall union at Blizzard Entertainment

The new unit comprises over 500 developers representing the entire World of Warcraft development team.

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gamedeveloper.com
2d ago
XiNatsuDragnel1d 20h ago

Unions in gaming are necessary fr fr

montebristo1d 9h ago

I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.

shinoff21831d 8h ago

Unions are necessary regardless of how you feel. You know how fked the working class would be without them. As if we're not already.

montebristo1d 7h ago

No they aren’t, regardless of how you feel. Unions make zero sense for skill based labor. They are for people who press a button every 10 seconds on an assembly line. “working class” is a made up term. I don’t care about corporations or developers, I just want good games lol. Killing your incentives to appease the lowest common denominator doesn’t lead to great games imo

montebristo1d 2h ago (Edited 1d 2h ago )

I wasn’t trying to be offensive if I came off that way. The Union is an old mentality and I can see their usefulness but also the danger. We’re in the age of AI and robots and skill based labor. Unions can be dangerous these days. You could replace your entire workforce in one move. Checkmate. Look to the kiosk replacing workers in the 20 dollar minimum wage era.

Well run businesses don’t need unions. If you need a Union that business won’t survive anyway. Unless it’s propped up by the government with corporate welfare (which is the real issue). If you’re not going to spend some on your workers (Amazon, Google) then your welfare is cut off. No tax breaks. All you put together don’t match their wealth and resources, the union is a traditional memory at this point and counterproductive with this new enemy we face. They need a flying elbow from the top ropes. And by “working class is a made up term” I just mean we’re not a class system and even CEO Bobby Kotick puts in a days work lol. Or did.. It’s just a vague term that doesn’t mean anything no offense lol. People say “middle class” but that can change quick right? Up or down. That’s not a “class system”.

80°

The 'Kawaii' Is A Nintendo Wii The Size Of A Keychain

Modders have cooked up something pretty special – a Wii console which is small enough to fit on your keys. A wee Wii.

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timeextension.com
100°

Humble Games Lays Off Entire Team

Another studio has held layoffs, this time its Humble Games letting go of its entire QA team according to social media posts.

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insider-gaming.com
aaronaton2d ago

Why QA a game when the general public do it now....

anast2d ago

They will rehire cheaper labor during the restructuring. The stupid thing is that they are struggling and the first thing they do is lower the quality.