MARKETING: Capcom Begins New Era

Capcom is changing, with a new head of marketing in the U.S. and plans to expand its market-share through new messaging techniques as well as new IP.

Capcom is one of the most highly respected creators of games in this industry. But it remains a relatively low-level player in the U.S game industry - ranked 16th in our list of the top publishers.

The company is clearly gunning for growth, with the introduction of four new Intellectual Properties in the year ahead, all of which are filed under 'eagerly anticipated'. They are Okami, Dead Rising, God Hand and Lost Planet.

But game quality doesn't always equal market-share. Resident Evil 4 has billed over $20 million with more than 500,000 units sold in North America - decent enough business. But was the most highly rated game of 2005 (Gamerankings), and yet was outside the top 40 games-selling console SKUs in the last year.

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Meet The Solo Dev Whose Sega Rally Tribute Could Become An Official Sequel

When the first footage of Over Jump Rally appeared online, it rightly caused quite a stir. Created using Unreal Engine 5, it offered a tantalizing glimpse of what a modern-day Sega Rally could look like, complete with super-realistic car models, breathtaking environments and – of course – the trademark Sega Blue Sky.

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darthv721d ago

Oh man.... this looks so damn good.

purple1011h ago(Edited 1h ago)

someone put a lot of effort into making this feel or look just like the good ol'days
thanks for finding this.!

ApocalypseShadow12h ago

Well done and great potential for a tribute.

Hey Dev, would you happen to be a fan of Skies of Arcadia? Lol


Scandalous recruitment standards in a Polish studio. A strip session in the background

Adrian Chmielarz, a famous game creator, revealed shocking details about recruitment in one of the Polish development studios. He shared a story on his Facebook that sparked community outrage among both players and industry professionals.

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gold_drake1d 23h ago

i dont see how that is so outrages.

Eonjay22h ago

"A woman looking for a job in gamedev was asked by the recruiter for a naked sauna session as one of the conditions of employment."

I don't know...

gold_drake13h ago(Edited 13h ago)

is a pretty simple word imo

Mr_cheese3h ago


If you saying no to getting naked in a sauna results in you not getting a job, it's an issue.

purple10119h ago

but they do sauna all the time in Finland, Sweden all those countries, right>>? hehe

CrimsonWing6917h ago(Edited 17h ago)

Ok, say no and find a different job?

Christopher13h ago

Love how people don't understand a person in the position to hire is forcing women into uncomfortable situations if they need a job.

Can they say no? Sure, but the point is that they either do it or lose out on a job. That's not how it should be and is a legal suit in many countries for doing it to begin with.

Also, the logic that he can't see them writing about sauna's without experiencing it nude and with him? Yeah, that's how it works. Only murderers write about murder.

SubtilizZer12h ago

Yea it’s pretty fucked either way you slice it.


Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg2d ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman2d ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

2d ago
DivineHand1252d ago (Edited 2d ago )

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty2d ago

It's simple, Roblox is profitable.

DivineHand1252d ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan2d ago

That, or he is pulling an Elop.

DarXyde2d ago


Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 2d ago
Tedakin2d ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer882d ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac2d ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac2d ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand1252d ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac2d ago (Edited 2d ago )

Companies in the stock exchange have to publish their data. Make some research, it is for free.

DivineHand1252d ago

give me a dollar amount?