Sony spends big on Take That

SCEE to spend £1.5m on marketing for high-profile karaoke release.

Sony is to spend a whopping £1.5 million in the UK to ensure SingStar: Take That becomes the biggest karaoke game of the year, MCV can reveal.

The title – which was released last Friday for PS3 and PS2 – will enjoy extensive TV, print and online advertising, supported by a national radio campaign and promotions with the band itself.

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