Although the controversial ad was never released in the U.S., the Internet has enabled people around the world to view (and possibly be offended by) the PSP campaign. Sony has decided to pull the ad and has apologized. With the Internet being as pervasive as it is today, Sony and all marketers will have to be more careful in future advertising efforts.
"We... recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries," said Nick Sharples, Sony's Director of Corporate Communications in Europe, according to GamePolitics.com.
California Assemblyman and anti-violent video games activist Leland Yee, who immediately condemned the controversial PSP ad, also issued a new statement applauding Sony for making amends.
"I am pleased to see Sony taking responsibility for their racially-charged ad and appropriately pulling it from the marketplace," he commented. "Sony did the right thing by recognizing their insensitive mistake and apologizing for offending many of their customers."
The new unit comprises over 500 developers representing the entire World of Warcraft development team.
I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.
Unions are necessary regardless of how you feel. You know how fked the working class would be without them. As if we're not already.
No they aren’t, regardless of how you feel. Unions make zero sense for skill based labor. They are for people who press a button every 10 seconds on an assembly line. “working class” is a made up term. I don’t care about corporations or developers, I just want good games lol. Killing your incentives to appease the lowest common denominator doesn’t lead to great games imo
I wasn’t trying to be offensive if I came off that way. The Union is an old mentality and I can see their usefulness but also the danger. We’re in the age of AI and robots and skill based labor. Unions can be dangerous these days. You could replace your entire workforce in one move. Checkmate. Look to the kiosk replacing workers in the 20 dollar minimum wage era.
Well run businesses don’t need unions. If you need a Union that business won’t survive anyway. Unless it’s propped up by the government with corporate welfare (which is the real issue). If you’re not going to spend some on your workers (Amazon, Google) then your welfare is cut off. No tax breaks. All you put together don’t match their wealth and resources, the union is a traditional memory at this point and counterproductive with this new enemy we face. They need a flying elbow from the top ropes. And by “working class is a made up term” I just mean we’re not a class system and even CEO Bobby Kotick puts in a days work lol. Or did.. It’s just a vague term that doesn’t mean anything no offense lol. People say “middle class” but that can change quick right? Up or down. That’s not a “class system”.
Khayl Adam: "With the release of the game for PS5 and PS4, which features up-rendered graphics, quality-of-life features like rewind and quick save, and custom video filters, there is now no excuse not to play what has rightfully become something of a cult classic. Level-5's take on the historical Hundred Years War that raged between the kingdoms of England and France in the 15th century is a creative one, and we're glad to report that the wait has been worth it."
Modders have cooked up something pretty special – a Wii console which is small enough to fit on your keys. A wee Wii.
i mean really! Ti Ti DI!