What do you when you want to make a game console more than just a game console? With Nintendo, it just won't happen. Microsoft is a bit more open, but not by much. Sony's oddly the best shot, but even then, why? After a brief stint as an free online game, Timbaland saw the potential and contacted developer Rockstar, creators of the online game, and made it from a simple flash game to a full fledged PSP game.