Xbox takes over X Factor
Microsoft is preparing to take over an entire ad break in the X Factor next month as part of its biggest advertising push for its Xbox 360 console.
The PC giant will use the slot to promote its recent deal with BSkyB and the launch of the Lips Number Ones and DJ Hero video games.
Microsoft’s UK Xbox marketing director Stephen McGill says: "We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console.
