Why Would A Publisher Want To Release A GameStop Exclusive Game?

Why Would A Publisher Want To Release A GameStop Exclusive Game?

Spencer at Siliconera – A reasonable question since greater retail distribution should yield more sales. And yet, a selection of niche titles are only available at GameStop.

By the end of this month, Natsume will have shipped two GameStop exclusives this year, Harvest Moon: Magical Melody (the Wii version) and Adventures to Go.

Why did Natsume go this route? I asked Graham Markay, Vice President of Operations at Natsume, to elaborate the benefits of being a GameStop exclusive.

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