Wii sales get price-cut boost – Nintendo chief
Nintendo’s US chief says the $50 price cut for the Wii has given the console a significant sales lift.
Reggie Fils-Aime, Nintendo president in the US, told the FT in an interview that the price reduction was part of a strategy to boost holiday season sales, coupling it with Sunday’s launch of its Wii Fit Plus title.
"The consumer response has been very strong to the price reduction," he said, adding that it was too early to release precise sales figures.
