Nintendo has turned the tables on Sony

Nintendo has turned the tables on Sony

Neutral Gamer|19 years ago|Industry

GamesIndustry.biz writes how in just a few short years Nintendo has managed to completely dominate games retail in Japan by taking up prime spaces in shops relegating the PS3 and Xbox 360 to the fringes. Last generation the PS2 ruled but now demand for the DS and Wii is so great that second hand DS’s are selling at higher than their retail prices.

The article questions whether the same thing could happen in Western countries and conclude it’s pretty unlikely thanks to the greater success of the Xbox 360 and PS3 and how "Sony’s dominance is arguably even greater [in Europe] than it was in Japan a few years ago."

Another point made is how it’s the casual gaming market that has created success for Nintendo opening up gaming to a whole new audience

and how the opportunity is there for Western companies to do the same and appeal to this new demographic of casual gamers.

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