From the article:
"I really believe there's long-term potential to benefit developers, publishers and consumers alike," reckons Crackdown producer Phil Wilson of the recent trend for brand-imaging (shudder) in gaming. It's a controversial statement, and a controversial topic - primarily because it turns us from being gamers into being, as Wilson says, "consumers."
"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".
I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.
I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.
Has the rapid growth of Xbox made the ship too heavy? Following the closures of Tango Gameworks, Arkane Austin, and Roundhouse, we explore what the future of Xbox could look like.
This ship was never meant to sail, this ship was made from the get go to sink as fast as possible. It almost feels that they want to lower the standards of quality in the industry so that they can fit in
Xbox has no soul and Phil has no confidence, and it's impossible to say either do when they killed Tango and Arkane Austin.
Everything they've said since has only made them look worse to a point that they're actually less competent than Embracer.
Whe you release something like the series S and expect it not to hurt your business model, and developers have to have parity with games. Then you know Microsoft don't care. Series s is the final nail that broke developers,
Skewed and Reviewed have written an Opinion Piece covering issues in the gaming industry, how current issues were issues years ago, and what can be done to help restore consumer trust.
Nothing. It's up to the gamers to stop consuming content from companies that they don't agree with.
the idea of advertising in games has created two sides.On one side are those who really don't give a fig about it, on the other side, those like myself, who are vehemently opposed to ad's in games.This is how it works for me.1)If a game uses advertising in an appropriate manner without overdoing it and most of all is completely unobtrusive,then i'm prepared to overlook it and take no particular action. 2) If the games use ad's that become increasingly obtrusive and possibly interfere with my enjoyment,then i'll play the game, but make a special effort NOT to purchase the products advertised.After all, there is no product today that doesn't have an equally good alternative.3)This is the worst case scenario and fortunately hasn't to my knowledge occurred yet.If a game has an unacceptable number of ad's that are obtrusive, then i simply will NOT buy the game.In my opinion just like products, there are always alternative games.Thing is, if we do nothing, then which of the three scenarios above do you think is mostly likely?