20° Interview: Guitar Hero's Michael Sportouch

The Guitar Hero franchise has become a household name in the past few years, and can be credited with taking a fledgling genre and giving it mass market appeal.

But with luxury price points, thanks to new peripherals, and a tough consumer spending environment it's crucial to bring something new to the audience. Here the boss of the franchise at Activision, Michael Sportouch, explains the importance of innovation, and discusses the franchise's value for money.

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