Apple throws down the gauntlet
The competition between iPhone, PSP and DS is hotting up – Apple used its iPod showcase event today to highlight its position in comparison to other handheld games platforms.
"When [DS and PSP] came out, they seemed so cool. But once you play a game on the iPod touch, you think ‘hey, these things aren’t so cool any more…" said Apple’s marketing VP Phil Schiller.
"We’re talking about 25, 30, 40 dollars a title. The kids can’t afford those titles. Worse isn’t the price, it’s the buying experience."
A demo slide at the event compared the quantity of games on the platforms: PSP’s 607 games, DS’ 3,680 and then iPod touch’s 21,178, before kicking into a video montage of App Store games.
