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Kaz Gets New Job

Even with Sony's problems of late, it's nice to see someone in the company is moving up. Sony Computer Entertainment of America honcho Kaz Hirai has been named an executive vice president of Sony Computer Entertainment's corporate executive group. Ditto for SCE of Europe boss David Reeves. According to the company's website:

"Both Kazuo Hirai and David Reeves will be deeply involved in corporate strategy for the SCE Group from now on, in addition to handling business in North America and Europe."

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PS360PCROCKS6595d ago

Just as long as its not Kutaragi, maybe this is a way to shut him up since it looks like he'll be doing more of the talking.

OutLaw6595d ago

I was on the outside of the page trying to vote for Saint's Row.

PS3 Owns All6595d ago

I think Bill Gates should'nt even walk the stage since he runs like a b****! And that is awesome! Kaz Hirai is an awesome spokesman. He's my favorite Sony rep.

TheMART6595d ago

At least Bill Gates and his company earn big bucks.

Unlike Sony where they have a loss of almost 600 million dollar the first quarter of this year.

So Bill may walk where ever he likes. He knows how to pin this thing down

mephixto6595d ago

Link for such affirmation TheMArt and yeah, maybe sony have loss 600 millon dolar overall, but microsot loss 388 million only with the xbox360. Link http://www.gamesindustry.bi...

TheMART6594d ago

You have to be more specific.

Sony is loosing EACH QUARTER of this year and also 2005 between 500 and 600 million dollar!!! That's company overall. Just go back in history on this site it was all over it in it's article

Yes ofcourse MS lost money on units, because each unit is costing 175 dollar more then the consumer pays for it. BUT they get money back from

1. attach rate of games is 4.5 game per console x the profit Microsoft Studio makes on those games
2. extra hardware sold is average 3 pieces per console, imagine profits on that
3. XBOX Live with already 3 million people on there. People that will pay for their membership

Sony's PS2 had an attach rate of 1.9 game @ launch. Compare that. Sony can sell consoles, but how much loss stays on that?

Furthermore, every PS64 sold will give a loss of 300 dollar per unit.

If they sell 10 million units, that will be an abnormal

3 Billion dollars

To end with and be over with:

"Overall revenue for the company was noticeably more positive, with revenues up 13 per cent on the same quarter in 2005, at USD 10.9 billion, and overall profit showing an increase of 17 per cent at USD 3.89 billion for the quarter. The continued Home and Entertainment division expenditure has prompted the company to lower offer a reserved fourth quarter guidance of USD 11.5-11.7 billion, dipping below analysts projections and resulting in a slight drop in share price following the announcement."

And we're not talking about Sony here.
Bill knows how to get a company going. Sony knows how to get itself bankrupt

THE TRUTH6594d ago

How much did M$ lose in both Xbox and 360, then compare that to what Sony has made from Psone and PS2..... Don't come here with your links of loses from one quarter trying to prove something. If you wanna prove something show us the bodies of work.

+ Show (1) more replyLast reply 6594d ago
Cyclonus6595d ago

To what? Executive Vice Bullsh!tter?

Better get that Golden Parachute ready, Kaz!

TiTuS6594d ago

Okay maybe you guys think his an bs itter but he is trying to do something to get the price of the PS3 down for us but remember the Ps3 production cost of the PS3 is $715, dollars so 500 or 600 does,nt sound that bad considering the P cost of the Console, so its not easy to make a dicision to sell the PS3 for less than the P price....

TheMART6594d ago

bogus, production costs are 900 dollars.

THE TRUTH6594d ago

You and Real Deal are making ignorant statments about sony/PS3. You do't know the production costyour just assuming them and then adding more to the price. Are you sure you bought the right console, becuase it seems to me like you desperatly trying to confirm your chioce on 360 by talking as much sh%t as you can about PS3. IT's sad when you think about it.....sad

TheMART6594d ago

Well you want links here you have them 900 dollars mate

http://forevergeek.com/news...

http://www.gizmodo.com/gadg...

http://www.techeblog.com/?p...

You are trying to pull it to the cheap side of 725 dollars but that won't happen maybe after some time, but @ launch and launch window they'll loose 300 dollars each unit

TiTuS6594d ago

Okay i dont know were you guys think you know what the P price is but I am shore and I saw and heard it once by the ceo himself with my own F*&&ing eye's, unless you guys can give me more proof than that then SHu up....
$715 dollars the end

TiTuS6594d ago

the $900 dollar estimation is really accurate i must say ,NOT------- hahaha but hey estimations are common to be correct once in a life time.... but thanxs for the proof though

ACE6594d ago

you both are funny fools keep going lol!!

brainwashed morrons

+ Show (4) more repliesLast reply 6594d ago
joemutt6595d ago

In this months GI, he was asked what the effects would be on the PS3 if Blu-Ray didnt win the format war. His reply:

"How could that happen?"

The brilliant minds at Sony dont even have a back-up plan. They are acting like this is their first console.

Cyclonus6595d ago

These Sony guys,Stringer, Hirai, Kutaragi, and Harrison are scumbags.

Do you PS fans really want to give THESE guys your $600?!?!?!

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110°

Mortal Kombat 9 Is Still NetherRealm's Best Game 13 Years Later

Salman from Tech4Gamers writes "Mortal Kombat 9 revived the series from a low point after bringing it back to 2D combat. It marked a new high-point for the franchise due to its incredible roster, exciting cinematic story mode, and high-octane combat."

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tech4gamers.com
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Community4h ago
Sonyslave319h ago

I like which ever one, Raiden was speed blasting muthafkers.

monkey6023h ago

I agree. 9 was awesome

Shaolin Monks next please

vTuro242h ago

Shaolin Monks is a forgotten gem. I would love to see a new one, or a remake of the old.

vTuro242h ago

That game was actually goated. It was the first time ever that I actually tried to get good at a fighting game. Unfortunately the online connection was so dogshit it made it hard to enjoy and eventually I gave up. Haven't really played much fighting games since.

90°

World of Warcraft developers form wall-to-wall union at Blizzard Entertainment

The new unit comprises over 500 developers representing the entire World of Warcraft development team.

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gamedeveloper.com
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Community1d 9h ago
1d 23h ago
XiNatsuDragnel1d 17h ago

Unions in gaming are necessary fr fr

montebristo1d 5h ago

I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.

shinoff21831d 5h ago

Unions are necessary regardless of how you feel. You know how fked the working class would be without them. As if we're not already.

montebristo1d 4h ago

No they aren’t, regardless of how you feel. Unions make zero sense for skill based labor. They are for people who press a button every 10 seconds on an assembly line. “working class” is a made up term. I don’t care about corporations or developers, I just want good games lol. Killing your incentives to appease the lowest common denominator doesn’t lead to great games imo

montebristo22h ago(Edited 22h ago)

I wasn’t trying to be offensive if I came off that way. The Union is an old mentality and I can see their usefulness but also the danger. We’re in the age of AI and robots and skill based labor. Unions can be dangerous these days. You could replace your entire workforce in one move. Checkmate. Look to the kiosk replacing workers in the 20 dollar minimum wage era.

Well run businesses don’t need unions. If you need a Union that business won’t survive anyway. Unless it’s propped up by the government with corporate welfare (which is the real issue). If you’re not going to spend some on your workers (Amazon, Google) then your welfare is cut off. No tax breaks. All you put together don’t match their wealth and resources, the union is a traditional memory at this point and counterproductive with this new enemy we face. They need a flying elbow from the top ropes. And by “working class is a made up term” I just mean we’re not a class system and even CEO Bobby Kotick puts in a days work lol. Or did.. It’s just a vague term that doesn’t mean anything no offense lol. People say “middle class” but that can change quick right? Up or down. That’s not a “class system”.

60°

Playback: Outland

Taking a trip back to Housemarque's forgotten platformer.

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thesixthaxis.com
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Community1d 13h ago