Kaz Gets New Job

Even with Sony's problems of late, it's nice to see someone in the company is moving up. Sony Computer Entertainment of America honcho Kaz Hirai has been named an executive vice president of Sony Computer Entertainment's corporate executive group. Ditto for SCE of Europe boss David Reeves. According to the company's website:

"Both Kazuo Hirai and David Reeves will be deeply involved in corporate strategy for the SCE Group from now on, in addition to handling business in North America and Europe."

[PS360PCROCKS]

Just as long as its not Kutaragi, maybe this is a way to shut him up since it looks like he'll be doing more of the talking.

[OutLaw]

I was on the outside of the page trying to vote for Saint's Row.

[PS3 Owns All]

I think Bill Gates should'nt even walk the stage since he runs like a b****! And that is awesome! Kaz Hirai is an awesome spokesman. He's my favorite Sony rep.

[TheMART]

At least Bill Gates and his company earn big bucks.

Unlike Sony where they have a loss of almost 600 million dollar the first quarter of this year.

So Bill may walk where ever he likes. He knows how to pin this thing down

[mephixto]

Link for such affirmation TheMArt and yeah, maybe sony have loss 600 millon dolar overall, but microsot loss 388 million only with the xbox360. Link http://www.gamesindustry.bi...

[TheMART]

You have to be more specific.

Sony is loosing EACH QUARTER of this year and also 2005 between 500 and 600 million dollar!!! That's company overall. Just go back in history on this site it was all over it in it's article

Yes ofcourse MS lost money on units, because each unit is costing 175 dollar more then the consumer pays for it. BUT they get money back from

1. attach rate of games is 4.5 game per console x the profit Microsoft Studio makes on those games
2. extra hardware sold is average 3 pieces per console, imagine profits on that
3. XBOX Live with already 3 million people on there. People that will pay for their membership

Sony's PS2 had an attach rate of 1.9 game @ launch. Compare that. Sony can sell consoles, but how much loss stays on that?

Furthermore, every PS64 sold will give a loss of 300 dollar per unit.

If they sell 10 million units, that will be an abnormal

3 Billion dollars

To end with and be over with:

"Overall revenue for the company was noticeably more positive, with revenues up 13 per cent on the same quarter in 2005, at USD 10.9 billion, and overall profit showing an increase of 17 per cent at USD 3.89 billion for the quarter. The continued Home and Entertainment division expenditure has prompted the company to lower offer a reserved fourth quarter guidance of USD 11.5-11.7 billion, dipping below analysts projections and resulting in a slight drop in share price following the announcement."

And we're not talking about Sony here.
Bill knows how to get a company going. Sony knows how to get itself bankrupt

[THE TRUTH]

How much did M$ lose in both Xbox and 360, then compare that to what Sony has made from Psone and PS2..... Don't come here with your links of loses from one quarter trying to prove something. If you wanna prove something show us the bodies of work.

[Cyclonus]

To what? Executive Vice Bullsh!tter?

Better get that Golden Parachute ready, Kaz!

[TiTuS]

Okay maybe you guys think his an bs itter but he is trying to do something to get the price of the PS3 down for us but remember the Ps3 production cost of the PS3 is $715, dollars so 500 or 600 does,nt sound that bad considering the P cost of the Console, so its not easy to make a dicision to sell the PS3 for less than the P price....

[TheMART]

bogus, production costs are 900 dollars.

[THE TRUTH]

You and Real Deal are making ignorant statments about sony/PS3. You do't know the production costyour just assuming them and then adding more to the price. Are you sure you bought the right console, becuase it seems to me like you desperatly trying to confirm your chioce on 360 by talking as much sh%t as you can about PS3. IT's sad when you think about it.....sad

[TheMART]

Well you want links here you have them 900 dollars mate

http://forevergeek.com/news...

http://www.gizmodo.com/gadg...

http://www.techeblog.com/?p...

You are trying to pull it to the cheap side of 725 dollars but that won't happen maybe after some time, but @ launch and launch window they'll loose 300 dollars each unit

[TiTuS]

Okay i dont know were you guys think you know what the P price is but I am shore and I saw and heard it once by the ceo himself with my own F*&&ing eye's, unless you guys can give me more proof than that then SHu up....
$715 dollars the end

[TiTuS]

the $900 dollar estimation is really accurate i must say ,NOT------- hahaha but hey estimations are common to be correct once in a life time.... but thanxs for the proof though

[ACE]

you both are funny fools keep going lol!!

brainwashed morrons

[joemutt]

In this months GI, he was asked what the effects would be on the PS3 if Blu-Ray didnt win the format war. His reply:

"How could that happen?"

The brilliant minds at Sony dont even have a back-up plan. They are acting like this is their first console.

[Cyclonus]

These Sony guys,Stringer, Hirai, Kutaragi, and Harrison are scumbags.

Do you PS fans really want to give THESE guys your $600?!?!?!

[TheMART]

So Barbie Ken got himself a new @ssmate?

[TheMART]

Hey Kaz

Look at my avatar real close...
This is what barbie ken will let you carry around my friend. Who said it would be an easy job?

[TheMART]

oh yeah let's see kaz in action then

http://www.gameklip.com/v/7...

[Cyclonus]

hey dont make fun of the PS3DO, lol.

The fanboys in the Untold Legends thread (above this one) need to see this.

Best $600 I've NEVER spent.

[Brooklynite]

Since most of you disagree with the ps3 stop coming to the sony side of this site. Then you wont meet stupid sony fanboys that you always talk about. U Microsoft fans come to this side and talk nonsense and start up foolish talk. stick to your 360.

[PS360PCROCKS]

Sadly yes I agree with you, ::sigh:: but it's just a little fun at sonys execs dont take it personally...we're just playing but you have to agree they do certainly make themselves look bad, we don't just make fun of them for fun

[Marriot VP]

So I saw kaz hirai's car the other day. Although I found it strange his license plate said "RDG-RCR", whatever that means.

[mephixto]

the xbox fanboys are so inmature, kiddies. Go and play whith your xbox360 if it's so good what are you doing here? or you just get tired of microsft console?

[Cyclonus]

I know its you. how many fake accounts you got now? 45?

[mephixto]

I only have one account, this one. If you don't have nothing better to say, kiddie, go away and grow up.

[Forsaken]

Two guys promoted, all dealing with marketing, this is a clear sign that the ps3 isn't ready for this world. Oh and mephixto, grow up, this is all news for ALL gamers, hence, the site name.

[Nodoze]

In that case they better create a new site for the PS3, as it is not a game console, but a super computer!!

HAHA

[NJ1307RS]

A game console and a Super Computer.

[MONOLITHICIDE]

i wouldnt go as far to say a supercomputer because this nextgen console war our processors have what 3.2 ghz, and our govt comps have 9.0 ghz, now thats a super computer, oh and i know this because my grandfather was using won in the military back in the 90s so who knows what they have now, and how wont you believe that when they can find you in a day if they really wont to on there comps because theres millions of ppl to look through to find you, the govt does it every day

[TheMART]

It's not a game console and not a super computer

it's a BetaBluRay videoplayer and look at it's size in my avatar

[MONOLITHICIDE]

i have nothing against the xbox 360, but ive been a playstation fan since i was like 6 or something, my neighbor has a 360 and he has one good game out of like 7, and guess what it is, hmmmmmmmmm GRAW. what im saying is i dont care if your a 360 fan or a sony fan, whatever you prefer is your destiny, i will be buying a ps3 because i like there product the sony playstation, i might even get the 360 down the road for saints row and GOW. 360 will be a good console but to me there isnt anything good out as of yet and nothing really wowed me with there new console, all they did was make a more realiable online, but thats ok, i plan on doing more than playing with people online for when the ps3 comes out, and i feel that the playstation has a little more of immersive game experience with the tilt technology that will be in its controller, rumble was fine but thats getting old, we all need something new and the wii and the playstation are bringing that to us, all i see is sony bring new technology to use that truely does make it next gen, such as blue ray, and hdmi, and tilt technology, and cell technology, and other more interesting things. the 360 has what a better online experence as of now which is fine, and what faster processor and graphics chip, im not dissing the 360 but to me it doesnt seem that nest gen and i see it with the ps3, not just because its the console ive like for years but it offers more in the long run. so yea i had some more to talk about but i lost my train of thought. so hit me back up
oh and dont pull that sony liar bullsh!t and they copy, i just dont see how people can say that, im glad kaz is moving up he is a good representative for sony in my opinion as well

[Marriot VP]

good to hear, I need a break from fanboy posts

[TheMART]

The same problem with the PS3 launch line up, if not less then the 360 one. Name me 3 games @ lauch that are worth buying

Warhawk, Motorstorm and Tekken 6 for sure aren't

[THE TRUTH]

Again more silly fanboys comments from you....

Serioulsy warhawk motorstorm and tekken 6 alone without any other games would be better than what 360 had at launch. 360's launch has gone down in history as the worst ever.COD2 was average and it was the best game bar far. Again I ask you if you are trying to make yourself feel better by the purchase of your 360 by talking trash on the PS3. "if" your 360 has so much games to play and is such a great consloe why not play it more? Why not spend as much time as possible with it? Dont worry about the PS3 if you have no plans of getting one..... Your fanboyish comments are getting to become sad.....

[TheMART]

Have you actually seen the screenshots of TEKKEN 6?

Have YOU?

Nintendo 64 gave me better graphics man

If I compare those launch games to PGR3, Kameo, Condemned, COD2 the PS64 launch line up s*cks big time

[AuburnTiger]

Mart, Truth has a point. You obviously love your XBOX, so why do you spend more time talking about the ps3 then playing your 360 games. I mean if the 360 is damn awesome, why do you waste so much time on the ps3?

I believe subconsciously you are either intimidated by the ps3 or your just angry at yourself for not being able to afford one.

[PS3sux360inchWiiWii]

both of them talk to much and act as if they know more then they truely do! they possibly would be more effective if the 2 of them would stay quiet! I personally have seen them say enough, it's time the system speaks for itself!

[kingboy]

it don`t change the fact the ps3 is launching november and people like me will get it so don`t waste ur time posting bullsh*t.Grillstation is coming to a town near u!

[THE TRUTH]

I could careless about who runs the company and who says what. It's just irrelevant to me. I don't care if they are full of themselves or too arrogant. I just want a PS3.

[TheMART]

Kaz has made a new statement, go check it out. It's a pending story but it's so hot I thought we should all go and see it:

http://www.news4gamers.com/...

[TiTuS]

Okay i dont now were you guys think you know what the P price is but I am shore and I saw and heard it once by the ceo himself with my own F*&&ing eye's, unless you guys can give me more proof than that then SHu up....
$715 dollars the end

[TheMART]

http://www.techeblog.com/?p...

http://www.gizmodo.com/gadg...

http://forevergeek.com/news...

[kingboy]

dude don`t waste your time posting links nobody visits.We`r just tired of your post`s that`s all

[TheMART]

you must have visited this one Kaz had hot news earlier today

http://www.news4gamers.com/...

[CAPS LOCK]

i am a big sony fan and i will be getting the ps3 for games like, killzone, unreal tornament, grand truismo, devil may cry, metal gear solid, heavenly sword assasin creed and final fantasy...BUT y are they getting promoted??? the ps3 didnt even launch yet so for me it would make sense for them to be promoted when the ps3 is launched on time successfully with some great games(10 will do but no games from EA except for timespliters)

also if ps3 was launched say 2 months ago and i had it no offence but i wont be on this website at all so to all u x-box fanboys take a chill pill and enjoy ur x-box 360, if it is dat great then play it, i guarntee there are my x-box fnaboys than ps3 ones on this site.

[ct4u2c]

PS fans need to start thinking about the future of gamming and not the presesnt..By purchassing the PS3 you the consumer are telling them it is ok for this drastic price jump.. So if sales are good for SONY what do you think SONY,MICROSOFT, and NINTENDO are going to do with their next consoles? I can gaurantee you these will not be the last consoles by far.Every one of them is going to get more and more exspensive, as to some day we will have to go through financing companies just to get a new console..So please just think about you'r decision carefully and what you will be telling SONY as a consumer.