Battlefield Heroes rakes in $20 per 'buyer'

The mechanics of free-to-play online gaming is an inexact science - but clearly EA is doing something right. According to stats revealed by the publisher to IGN, Battlefield Heroes - its first foray into free-to-play microtransaction gaming - is currently taking in $20 per paying user on average.

The most popular items purchased by players are vanity costume items, making up 76 per cent of all transactions. Temporary bonuses account for 19 per cent, while emotes make up the remaining five per cent of purchases.

[Pandamobile]

Wow. That's a lot of dough they're making off a free game.

[ahnonamis]

Believe it or not, it's actually slightly under the average amount a company makes off of a paying customer in a microtransaction F2P game.

Of course, like all F2P games, I'm sure there are a few people who heavily skew it. For example, in "Titan Online" (which isn't even great) there are a couple users in Korea who have spent over $1,000 in multiple months buying stuff.

[JsonHenry]

I think the game is fun. But I am not spending a dime on it.

However... my wife and myself both spent over $50 on MapleStory within the last year.