As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told Joystiq earlier today, customer satisfaction surveys from its research group indicated that the Active audience was split evenly between men and women.
"Although we focused our marketing campaign on women, EA Sports Active was designed to accommodate everyone and our consumer base reflects that," Monique Gomel, marketing director for the game, told Joystiq.
Gaming Update's CM Boots-Faubert takes a look at the newest list of online game servers that game giant Electronic Arts is shutting down, with a focus upon the online Achievements and Trophies that gamers will need to work on if they want to unlock them before the April 13th shutdown.
What the heck is wrong with EA. Some of those games aren't even two years old. Hardly even a year and a half some of them.
And they only JUST put that simpsons game on psn and xbl, and they're pulling the plug already?
Yeah I'm glad I got that as a PS plus game because I'd be pissed if I bought that
I think you may have got the wrong simpsons game, the one spoken about in the article is this one
http://uk.gamespot.com/the-...
:)
Ok now I'm not too upset lol. Plus the one I meant isn't even made by EA lol
Thanks
EA need to change their business tactics, it's obvious they are bleeding money even with all the sports franchises they hold.
Lans from TecStories writes: I've been avoiding games like UFC trainer or Zumba Fitness like the plague, writing them completely as casual fitness fads, I've just started an exercise regime and was looking for an interactive game that would keep me interested in exercising for a while. I decided to browse around the web for decent games that burn fat. What i found was Zumba Fitness, UFC Trainer and EA Sports Active.
"EA Sports Active was released on May 19, 2009; and an expansion of sorts, EA Sports Active: More Workouts, was released on November 17, 2009. Just yesterday, November 16, 2010, Electronic Arts released a full sequel to the original, EA Sports Active 2.
EA Sports Active has had 546 days of game-play data reported, while EA Sports Active: More Workouts has had 364 days of game-play data reported, through the Wii's Nintendo Channel.
How many hours have American Wii owners exercised using the EA Sporst Active games? Let's take a look...", says CoffeewithGames.
