Microsoft Store in So Cal: Apple Store clearly in its sights

The first Microsoft Store in California has been under construction for close to a month now, but no one really knew about it until they unveiled the Microsoft Store, Zune, Xbox 360, and Bing logo’s for the public to see today.

There are a few things worth mentioning about this store and it has a lot to do with the Apple Store, which happens to be in the same mall at The Shops at Mission Viejo.