EA & NCAA Ignoring Lawsuit?
Over the past few months, the NCAA and EA have been slapped with a federal class action lawsuit and two individual lawsuits regarding the unlawful "use of National Collegiate Athletic Association (NCAA) student likenesses in videogames produced by Electronic Arts to increase sales and profits."
The primary game series in question is EA’s NCAA Football, and with EA’s NCAA Football 10 being released this week, its hardly surprising that CNBC’s sports business reporter Darren Rovell has decided to chime in on the lawsuits. Rovell says the player likenesses found in the game are so uncanny that he believes EA and the NCAA will ultimately lose the lawsuit, and will be forced to not only compensate players whose likenesses have appeared in previous games, but also those that appear in this year’s title.
