Tony @ Gamingvice.net writes:
"Bobby Kotick, head of Activision has been running his mouth about the PS3 offering a lower return on investment than the 360 or Wii. He says that the attach rate to the PS3 is likely to suffer if the price is not dropped. If this is the case, come 2010/11 they may stop supporting the PS3 and possibly even the PSP.
To try and illustrate his point, let's use Call of Duty 4. Let us say that on 360 each game sold generates 50% revenue for Activision and on PS3 25%. To break even on 360 Activision must sell 1m copies and on PS3 2m."