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20°

Analysts predict in-game ads will increase

In-game ads made headlines last year when President Obama advertised his presidential campaign in Burnout Paradise. While driving along the street, you could see billboards adorned with Obama's face.

With print, TV, and Internet advertising suffering from lower rates and fewer sales, one might think that ads in video games would decline as well. According to financial analysts at Citigroup, however, there's a good chance this will not be the case.

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irish-leprecaun5849d ago

it ads to the atmosphere like in picadili square in gt5p

sloth33955849d ago (Edited 5849d ago )

I remember when they said in-game ads will help to cut down on the costs of making game so that prices wont go up on them. Yet we see in-game ads and the price of games went from 50 to 60

@Labaronx

It was Microsoft who said that in order for Xbox Live to be free there would have to be Ads on it which there are so I think they should atleast lower the price if anything

labaronx5849d ago

Giving a similar comment about ads in games and on Xbox Live being forced on gamers over two years ago, where she stated that those services should be sold at a reduced price but it never really took of more than that.

LinuxGuru5849d ago

If it's logical placement, I really don't care.

Things that are ok:

- Freeway signs
- Building murals
- soda beverages
- restaurants
- delivery vehicles (like a parked pizza delivery car or something)

Things that are NOT ok:

- Other games being advertised
- obvious placement such as next to a character's face in a closeup
- constant in-game references to any given product whether spoken or visual (too much is a big no-no for any advertising)

Tony P5849d ago

True. There's nothing more annoying than when they're obvious about it.

You need something more subtle like the smooth flavour of STARBUCKS COFFEE. Exciting blends of exotic coffee beans served to you by professionals, with a smile. Stands out in just the right places without making a scene. Mm. Love that STARBUCKS COFFEE.

Tony P5849d ago

It's a good market for ads. I don't mind because ads can potentially add to the realism as in other forms of entertainment.

Just don't go crazy to the point ads hurt the product itself. I don't want to see a McDonalds in GoW.

coolcole935849d ago

Would you like fries with your Colossal-Size-Zeus-Burger?

LinuxGuru5849d ago

Yeah, uhh....I'd like a Thunder Shake and some Hades Hot Wings please!

Cajun Chicken5849d ago (Edited 5849d ago )

Anyone noticed the real adverts in Prototype?
I'm not sure if it's just in the game or streamed online. But I'm in the UK, I don't have these 'Gamestops'. I can understand DC comics, due to them publishing the Prototype comic, but Gamestop? what the heck have they got to do with Prototype except selling the game in the US?

SpoonyRedMage5849d ago

There is some gamestops in Britain, just not many. I think they're mostly in London.

50°

Mechanical Fury: Demo Gameplay

Skewed and Reviewed have posted some gameplay from the retro game.

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Community4h ago
80°

Bizarre & Forgotten Final Fantasy Games

Just like you don’t ask a woman her age, you don’t ask a Final Fantasy fan how many games there are in total.

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culturedvultures.com
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Community12h ago
gigoran83h ago

I don't quiet get who it's directed at. General player? Sure, I can believe them not knowing some of the less popular final fantasy games. But final fantasy FANS? There is nothing forgotten about these games.

90°

Two-Week Holiday, Bonus, Switch 2 for All Lies of P Devs After Game Sells 3 Million Units

The best Souls-like not made by FromSoftware, Lies of P has now sold over three million copies since its 2023 release.

To celebrate, all members of the Round8 Studio development team will be rewarded with a two-week holiday, a bonus of 10 million KRW (~£5,400 / $7,300), and a Nintendo Switch 2.

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Community22h ago
Killer2020UK19h ago

I appreciate this way of doing business. I may even buy Lies of P now because of it. Where your money goes it's literally the only leverage we have as consumers to make a difference in an industry we all have an opinion about. Withholding it or spending it in the right places is about all we can do.

ravens5218h ago(Edited 18h ago)

This is fire. Just like the game. I haven't gotten the dlc yet, but im really thinking about it. I just thought it ended great, I really want to see what they do with Dorothy. Will you fight the Tinman, Scarecrow, Cowardly Lion, the Wicked Witch and Wizard of Oz? Maybe Toto's with us, that'd be fire.

repsahj9h ago

For the moment there, I thought Lies of P will be ported to Switch 2. XD Anyway, congratulations to Round8 and the whole development team.

GhostScholar7h ago

Didn’t care for the game but love the company being good to the employees.