20°

Analysts predict in-game ads will increase

In-game ads made headlines last year when President Obama advertised his presidential campaign in Burnout Paradise. While driving along the street, you could see billboards adorned with Obama's face.

With print, TV, and Internet advertising suffering from lower rates and fewer sales, one might think that ads in video games would decline as well. According to financial analysts at Citigroup, however, there's a good chance this will not be the case.

irish-leprecaun5839d ago

it ads to the atmosphere like in picadili square in gt5p

sloth33955839d ago (Edited 5839d ago )

I remember when they said in-game ads will help to cut down on the costs of making game so that prices wont go up on them. Yet we see in-game ads and the price of games went from 50 to 60

@Labaronx

It was Microsoft who said that in order for Xbox Live to be free there would have to be Ads on it which there are so I think they should atleast lower the price if anything

labaronx5839d ago

Giving a similar comment about ads in games and on Xbox Live being forced on gamers over two years ago, where she stated that those services should be sold at a reduced price but it never really took of more than that.

LinuxGuru5839d ago

If it's logical placement, I really don't care.

Things that are ok:

- Freeway signs
- Building murals
- soda beverages
- restaurants
- delivery vehicles (like a parked pizza delivery car or something)

Things that are NOT ok:

- Other games being advertised
- obvious placement such as next to a character's face in a closeup
- constant in-game references to any given product whether spoken or visual (too much is a big no-no for any advertising)

Tony P5839d ago

True. There's nothing more annoying than when they're obvious about it.

You need something more subtle like the smooth flavour of STARBUCKS COFFEE. Exciting blends of exotic coffee beans served to you by professionals, with a smile. Stands out in just the right places without making a scene. Mm. Love that STARBUCKS COFFEE.

Tony P5839d ago

It's a good market for ads. I don't mind because ads can potentially add to the realism as in other forms of entertainment.

Just don't go crazy to the point ads hurt the product itself. I don't want to see a McDonalds in GoW.

coolcole935839d ago

Would you like fries with your Colossal-Size-Zeus-Burger?

LinuxGuru5839d ago

Yeah, uhh....I'd like a Thunder Shake and some Hades Hot Wings please!

Cajun Chicken5839d ago (Edited 5839d ago )

Anyone noticed the real adverts in Prototype?
I'm not sure if it's just in the game or streamed online. But I'm in the UK, I don't have these 'Gamestops'. I can understand DC comics, due to them publishing the Prototype comic, but Gamestop? what the heck have they got to do with Prototype except selling the game in the US?

SpoonyRedMage5839d ago

There is some gamestops in Britain, just not many. I think they're mostly in London.

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Christopher14h ago

Not sure it's 'as bad' as CP2077 as far as crashing and whatnot. It's just not as good of a game, so that makes the issues stand out more.

There's full walkthrough out there if you want to see the game for yourself: https://www.youtube.com/wat...

joab7774h ago

If your model is a bigger world with monthly content, the initial IP for this structure has to be great!
It doesn’t have to be long, and the cheapest the better, but it’s a good concept.
Create a game that’s solid and sell for cheap and offer monthly content for a price. But no one will buy it if the first entry is terrible.