Gameplayer writes: "The wonderful thing about all of the E3 conferences (or indeed any important showcase speech) is that all of the topics of conversation are pre-planned into bite-sized, half minute blocks. Think about it. The respective games companies have the undivided attention of millions upon millions of consumers for a very set amount of time, once every year. This means that every minute counts, and therefore the whole showcase is meticulously assembled to ensure maximum impact, a set purpose, and to make sure no time is wasted on talking about giant enemy crabs.
Once you realise this fact, you realise that a presentation may also be meticulously disassembled into blocks of time and topic, and then thrown into a delicious looking pie chart."