Leading marketers from EA, Ubisoft and Midway have been debating next generation marketing, working with first parties and turning a turkey into a hit.
At MI6, the game industry's marketing conference, the following execs sat on an opening panel session, hosted by Geoff Keighley...
Steve Allison
CMO
Midway Games
Helene Juguet
Director of Marketing
Ubisoft
Doug Scott
Entertainment Marketing
EA
The new unit comprises over 500 developers representing the entire World of Warcraft development team.
I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.
Modders have cooked up something pretty special – a Wii console which is small enough to fit on your keys. A wee Wii.
Another studio has held layoffs, this time its Humble Games letting go of its entire QA team according to social media posts.
They will rehire cheaper labor during the restructuring. The stupid thing is that they are struggling and the first thing they do is lower the quality.
As a gamer I'm very excited about this "next generation". I think there will be alot of surprises because it will be some very close competition. It seems everybody invovled in the business has something good to say about M$ and Nintendo...and indirectly something negative about Sony...Im no Sony hater but I'm guessing their business strategy and attitude has rubbed alot of people the wrong way....we keep hearing negative things about Sony all the time....it can't just be a coincidence. Yeah M$ has had some hic-cups like Moore with the whole backwards compatibility statement, but unlike Sony he apologized and corrected himself. I think people believe Sony has a solid brand but I think Sony should do something about their image right now. Really.