Top Marketers Talk Next Generation

Leading marketers from EA, Ubisoft and Midway have been debating next generation marketing, working with first parties and turning a turkey into a hit.

At MI6, the game industry's marketing conference, the following execs sat on an opening panel session, hosted by Geoff Keighley...

Steve Allison
CMO
Midway Games

Helene Juguet
Director of Marketing
Ubisoft

Doug Scott
Entertainment Marketing
EA

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next-gen.biz
FeralPhoenix6503d ago

As a gamer I'm very excited about this "next generation". I think there will be alot of surprises because it will be some very close competition. It seems everybody invovled in the business has something good to say about M$ and Nintendo...and indirectly something negative about Sony...Im no Sony hater but I'm guessing their business strategy and attitude has rubbed alot of people the wrong way....we keep hearing negative things about Sony all the time....it can't just be a coincidence. Yeah M$ has had some hic-cups like Moore with the whole backwards compatibility statement, but unlike Sony he apologized and corrected himself. I think people believe Sony has a solid brand but I think Sony should do something about their image right now. Really.

THAMMER16503d ago (Edited 6503d ago )

But I still think they will be fine. I have a 360 and would like Sony to be competitive.

130°

70 percent of devs unsure of live-service games sustainability

With so many games fighting for players' attention and interest losing out over time, time sink games are at risk of eventually losing steam.

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gamedeveloper.com
thorstein22h ago

It was worrisome to begin with.

It's a niche genre with only a handful of hits that can stand the test of time.

Cacabunga58m ago

I like the sound of that!! I will for sure never support these gaas games.
Sony must be shocked at gamer's reaction, making them cancel a few of these and hopefully go back to the good heavy hitters they had us used to..
now bring on that PSPro reveal and show us some SP 1st party awesomeness.

CrimsonWing6921h ago

What’s to be unsure of!? Look at the ratio of success to failure!

DarXyde4h ago

It's pretty ridiculous.

Imagine having a breadth of data at your disposal to see the statistically low success rate of these games, only to be laser focused on the exceptional case studies.

shinoff218320h ago

Yes. Stop all the live service bs.

jznrpg19h ago

Only a few will catch on. You need a perfect storm to be successful in GaaS and a bit of luck on top of that. But a potential cash cow will keep them trying and some will go out of business because of it.

MIDGETonSTILTS1719h ago

Helldivers 2 manages just fine…

Keep production costs low… don’t just make custscenes until the mechanics and enemies are perfected first.

Make so much content that you can drip extra content for years, and the game already feels complete without them.

Most importantly: make weapons, enemies, levels, and mechanics that will stand the test of 1000 hours. This might require more devs embracing procedurally generated leveled, which I think separates Helldivers 2 from Destiny’s repetitiveness.

Show all comments (12)
60°

The Battle Pass Is The Worst Thing To Happen To Modern Gaming

Nameer from eXputer: "Some exceptions aside, I don't think the battle pass is a net positive for gaming with how they're implemented in most live service titles."

got_dam23h ago

Battle passes AND meta gaming both.

DivineHand12521h ago(Edited 21h ago)

I like the way Helldivers 2 does battle passes. It allows you to make purchases on each level of the battle pass and gives you the option of choosing which item to unlock first. The more purchases you make using medals the further you progress. There is no timer and you can earn medals towards purchasing stuff via personal orders and Major orders.

I haven't played much live service games that have battle passes but I remember some games that have battle passes where you progress through it linearly using an exp system. What makes it really bad is that the battle pass will have like 50 or more levels with the cooler stuff being closer to the end. They also have an in-game shop that sells exp boosters so you can reach the end of the pass before it refreshes. Everyone ilse will have to grind their way through.

lucian22921h ago

battle pass in fortnite is perfect; buy one and it buys the rest for every other season as it gives you more money than the first cost. so 8.50 and season ends with you getting 13.00, it pays for the next and you have some pocket change to save up for cash shop. All of which is optional

470°

PS5 Pro specs leak video taken down by Sony

Sony is taking actions as video by Moore’s Law is Dead, has been issued with a copyright claim.

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videogameschronicle.com
andy851d 17h ago

And people say it's all fake because Sony haven't said anything 😂 conveniently forget the PS4 Pro was only announced 2 months before release.

BeHunted1d 17h ago

It's fake. There's no factual evidence other than his own made up specs.

Hereandthere1d 16h ago

What were the specks Sony was afraid of showing?

Shikoku1d 16h ago (Edited 1d 16h ago )

Digital foundry put a video out saying what he leaked was exactly what they also knew about the PS5 PRO. So no it's not just stuff he made up

Babadook71d 13h ago (Edited 1d 13h ago )

If it’s fake what copyright does MLID infringe upon?

😂

andy851d 13h ago

Aye because they'd go to the effort of copyright claiming it if it didn't exist 🙃😂 you'd have to be a special kind to be thinking its not a thing by now

Cacabunga1d 12h ago

They need to reveal it with uncharted killzone or a heavy hitter like this

Ironmike1d 12h ago (Edited 1d 12h ago )

U mean the specs that we'll established digital foundry which said these are the actual specs published a video on 2 weeks ago I mean they are only one of most trusted sites for tech information but they just made up a video for the sake of it

Christopher22h ago

I would love for it all to be fake, but lots of people are saying they've seen/heard the same thing. But, man, we 100% don't need mid-gen upgrades when we're failing hard to optimize current hardware.