An interesting piece in today's Guardian Technology section suggests that the PS3 is little more than a Trojan horse to enable Sony to sell Blu-ray media to an unsuspecting public. Who would have thunk it!?
After discussing the matter with Matt Brown, exec vice president of Sony Pictures Europe (and formerly of Dreamworks), the Guardian confidently states that:
"It's clear that Sony is happy to take its financial lumps in terms of losses in the games console market if it means guaranteeing a win in the high-definition video war. And the best way to do that? Lose money selling the players, and rake it back by selling the "software" - games and especially films. In the long term, Sony has far more to gain from winning the DVD format wars than it stands to lose in the gaming ones, since it could keep making the PS3 for the next decade."
Sony has already shifted 1.8 million cheap Blu-ray players, sorry, PlayStation 3s worldwide. That puts it way ahead of the HD DVD camp, with Sony's Matt Brown claiming that:
"Blu-ray discs are outselling HD DVD by three to one in the US….if I do a good job then in six months we won't be having a conversation [about formats]. And the PS3 is going to help us do the job ... Potentially, we'll have 10 times more [Blu-ray] players [in the form of PS3s] out there by the end of the year."
Media research company Understanding & Solutions predict that, by the end of 2008, there will be 13.45m Blu-ray players in Europe compared to 1.6m HD DVD drives (with a slightly smaller gap in the US market in the same time period).
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"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".
I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.
I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.
Sony may actually be sacrificing its game console business in the short-term in order to establish blu-ray as the new industry standard. I mean, on purpose. I still can't understand why MS joined the HD-DVD consortium. Otherwise they could have royally screwed the PS3 by coming out with an HD-DVD/Blu-ray combo player attachment for the 360. How much ass would that have kicked?
Sony would love to monopolize the entertainment market which is what they are slowly doing much like they nearly did to the console market But... as much as I hate to say it, It is a brilliant business plan and Sony are in a position to do it! All we need now is for Toshiba to make toasters with built in HD DVD and they shall be on a winner!
Hmmm....I think this wins the award for the most asenine and rhetorical question of the year so far. Of course it's a Trojan Horse and the enemies defenses have been badly breached. Duh!? =]
There not selling to any "unsuspecting comsumers". Give the public a little credit. Despite all this talk of forcing BR on us, noone that doesn't want BR movies has to buy them, even if you do own a PS3.
Sacraficing their games department for there movie department might sound plausable, until you remember the games industry has made more money than Hollywood virtually since playstation became a household name.
My opinion is they want to win both, any they're in a good position to do it. Of course its still too early to say for sure but PS3 could either be the biggest flop or the biggest success ever. But thats why Sony is good and why PSN should be good in the years to come. Sony has games, movies, TV, music. Once we start seeing one hand washing the other within the Sony company things should really start getting good for downloadable content on PSN.
I'm off the point a little bit there but I dont think they dont really need to worry much about BR/movies. Its just about a given that it will beat HDDVD in the next year.
Is this article from 2005? Because back then there were a lot of articles claiming this. Somebody missed the news train...