About writes: "It is surprising how emotionally involved one can become in the journeys of a small, inflated ball constructed of synthetic leather. As I played PES 2009: Pro Evolution Soccer, I began yelling "no, no, wait!" every time the ball was speeding towards the goal I was defending. When it was on the other side, I was hunched forward, eager, determined; if one of my players kicked that ball into the goal, I cheered, laughed and taunted my opponents. Every turnover resulted in exclamations of excitement or distress."