Xbox & Fall Out Boy – "How to make friends but not sell Lips to people"
OXCGN describes a recent Microsoft event before having some harsh words to say about Microsoft’s marketing campaigns writing:
"But in what increasingly appears to be a Microsoft problem at large, they don’t seem to know how to promote anything other than first person shooters and franchise blockbusters.
It seems, to me at least, an endemic problem. Games outside of those traditional genres continually underwhelm in terms of sales, and whilst I’m sure some would argue that that’s simply a result of less popular genres or franchises, I’m more inclined to argue Microsoft doesn’t know how to market them effectively."
