GI.Biz Interview: Chris Lewis - Part 2

GI.Biz writes: "In part one of the GamesIndustry.biz with Microsoft Interactive Entertainment Business EMEA VP, Chris Lewis, he cast his eye over a strong 2008 for the Xbox 360 platform.

Here, in the second of the three part interview, he talks about currency fluctuations and their impact on price points, the importance of marketing, and just who does hold the console lead in Europe... after Nintendo."

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gamesindustry.biz
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110°

7 Deserving Games That Never Got Backward Compatibility

Backward compatibility works for many games on newer consoles, but titles such as The Simpsons: Hit and Run have been left out.

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Community1d 12h ago
90°

20 Best Survival Games of All Time

From base building to swinging willies, here are the best survival games around, which include a couple of less than obvious picks.

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culturedvultures.com
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Community1d 13h ago
Vader8216h ago

No 7 days to die is criminal

100°

Former Dragon Age lead writer David Gaider pours scorn on EA's AI dreams.

"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".

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Community1d 20h ago
LordoftheCritics2d ago

Publishers see gaming as another stock market.

isarai2d ago

I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.

Psychonaut851d 14h ago

Friends don’t let friends buy EA or Ubisoft.

Chocoburger1d 13h ago

I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.