Play and Advertising – part Two
Three Speech writes:
"Guernican is back with part two of his feature on the advertising and marketing of games…
Remember Shadow of the Colossus? Team Ico’s almost-a-blockbuster was a genuinely beautiful thing. No hordes of no-marks to button-mash your way through. None of those ‘get the item, pull the switch, open the door’ moments. Just 16 big, big bad guys and a viral marketing campaign that ticked lots of boxes but avoided the one marked ‘sell-out’."
