Leigh Alexander from Gamasutra writes:
"Rainbow Studios is known for motorsport titles like the MX vs. ATV games -- in fact, that's pretty much all the THQ studio's done.
That's why it comes as a surprise that Deadly Creatures, one of the more anticipated Wii exclusives of the coming year -- is coming from the Rainbow team, especially since THQ often focuses primarily on licenses.
So how did the team get the pitch through, and what advice can they offer to other studios in similar situations who want to try something different? Lead developer Jordan Itkowitz explains, and also discusses the challenges inherent in going to market with a new IP on Wii, plus the benefits in developing a title solely for Wii."