Sony's European gaming arm has escaped censure in the UK despite a barrage of complaints from the public about a high-profile poster campaign. The series of advertisements for the PlayStation Portable, created by TBWA London on behalf of Sony Computer Entertainment Europe, drew 45 complaints from the public.
The posters in question used four lines: "Strong language and scenes of a sexual nature here", "Your girlfriend's white bits here", "Take a running jump here", and "Saucy emails won't get you fired here". The adverts were run primarily on billboards and buses, as well as other outdoor sites.
