180°

Ubisoft Announces Weak Financial Results, Delays Games, but Assassin's Creed Shadows is Going Strong

Ubisoft announced its financial results for the fiscal year 2024-2025, and they're not good, but Assassin's Creed Shadows is doing well.

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neutralgamer199219d ago

Three companies keep showing their true faces and telling us who they are but for some weird reason we refuse to believe them. Even when everything they show just makes their greediness even stands out more

Keep messing with the consumers and keep being greedy. Keep telling your consumers to get comfortable now owning your games and we will. You only have few IP's that gamers care about anyways so

"soon enough tencent will buy you out. They already own 49%. Keep deleting games from gamers libraries and getting sued over it instead of making offline play possible for the crew" it's sad that I believe in 10 cents more than UBI because atleast tencent knows how to run a proper business

These executives can taking millions and bonuses and stock options yet they fire those actually making the games without thinking twice. Gaming has become so greedy that their own greed will be their downfall. Companies like Capcom have realized making good quality games and treat gamers with respect

AC series started with a soul but now it's just a soulless empty option world with icons filling the game map. They make their own games so grindy so that they can see the XP boosters to even the odds. As a gamer in my 40's all I want to know is when did gaming just stop being about Fun and all about greed. Double XP weekends selling cosmetics and dances. I use to be a big sports game guy when I was in my 20's the other day I wanted to play NBA 2k and after doing some deep research I realized the best NBA game was 2k17 and NBA 2k25 at $9.79 I couldn't pull the trigger on that 2k25 for how egregious the micro transactions were. So much of the fun is behind a pay wall

dveio19d ago

True words, buddy.

Q: "So how many units did Shadows sell?"

Ubisoft: "Well, look, we ... it's been a busy week."

neutralgamer199219d ago

For over a decade, the price of video games remained steady. We paid $50, then $60 for full, content-rich experiences. Developers found creative ways to deliver incredible games without charging more. From the PS2 era through the PS4/Xbox One, pricing consistency gave players a sense of value and trust.

But then came the jump to $70 during the PS5 and Xbox Series X launches—justified by "rising development costs." And now, barely four years later, we’re seeing $80 price tags becoming more common for standard editions. At this pace, by the time the next generation of consoles launches around 2027, $90 games could be the norm. And with a behemoth like GTA 6 on the horizon, a $99.99 base price wouldn’t be shocking at all.

Yet we’ve also seen proof that this kind of pricing isn’t necessary for success. Look at the recent launches of Expedition 33 and The Elder Scrolls IV: Oblivion Remastered. Both released at $49.99 and have been met with strong sales and positive reception. These games show that there’s still plenty of room for high-quality, mid-budget (AA) titles that offer great value—and gamers are more than willing to support them at fair prices.

But here’s the problem: the big publishers don’t care. If we as consumers keep paying for deluxe editions, early access, and overpriced base games, they’ll keep pushing the limits. They’re not going to back down unless we speak with our wallets—because that’s the only language they listen to. If they see record sales, they’ll take it as validation.

It’s frustrating when these same companies report record-breaking revenue and profits—yet still complain about tariffs, still find excuses to raise prices, and still hand out bigger bonuses to their CEOs. If they’re doing so well financially, why are they passing more of the burden onto players?

It’s because gaming has become the second biggest entertainment market in the world. And with that comes attention from hedge funds, investors, and boardrooms focused on short-term profit, not long-term player trust. To them, your passion is just a revenue stream. They care about quarterly numbers, not the health of the industry or the joy of the experience.

And unless we—as players—take a stand, the greed won’t stop. The monetization will grow, the price hikes will continue, and the soul of gaming will keep slipping away. The choice is ours. We can either keep paying more for less, or we can push back. One purchase—or one refusal to purchase—at a time

dveio19d ago

"And unless we—as players—take a stand, the greed won’t stop."

And that's the tough part about it.

Look at those annual figures showing billions and billions of money being spent on the most ridiculous add-ons, DLCs, pre-release accesses, even pre-orders, digital deluxe crap, etc.

I mean - we've stood together at times. I don't say it didn't happen before.

But within all of our communities there's so much passive aggressive defensiveness.

Look at the debates regarding physical vs digital.

Publishers can't keep a straight face reading our discussions in which many people abandon physical.

Playing straight into the cards of publishers out there.

neutralgamer199218d ago (Edited 18d ago )

Like I said gamers are the biggest issue with gaming. We may united on a issue but as soon as our favorite gaming franchise gets a release we will support it. If there any doubt Mario kart will be one of the best selling games on switch 2?

Things we use to unlock by simply playing a game has not be sold to us as extra content

Rainbowcookie19d ago

I think people arebgetting tired of the formula. We see it in sales. People just want fun again.

neutralgamer199218d ago

I just want games to be fun and not geindy and full of micro transactions

anast19d ago

Even the $130 ultimate editions of UBI games are only a bit less grindy and they still beg people to buy helix coins throughout the whole experience.

It's a travesty what 2K did to NBA 2K.

neutralgamer199218d ago

It really is because NBA 2K is simply unplayable without spending money and you can't even respec for a new my player you are required to spend again

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SimpleDad19d ago

When you don't disclose units sold... and your stock goes down... how is this doing well?

CantThinkOfAUsername19d ago

"According to the company, Assassin’s Creed Shadows achieved the second-highest Day 1 sales revenue in franchise history, following Assassin’s Creed Valhalla. It actually had the best Day 1 performance of Ubisoft’s history on the PlayStation Store."

S2Killinit19d ago

AC Shadows is doing good yes.

gigoran819d ago

but but 2,000,000 players...

Chocoburger19d ago

Ubishit burned so many bridges with fans, releasing filler dreck that was purposefully designed to push you towards micro-trash-actions. It didn't have to be this way, they could have respected us players more, instead of making players waste countless hours of their life just to see stupid "experience points and resources numbers go up" and attempt to profit off us in such a disrespectful way. I stopped supporting them a long time ago. Keep burning bridges, and keep burning your company from within.

S2Killinit19d ago

Which UBI games did that? Im legit asking.

Chocoburger18d ago (Edited 18d ago )

Any game (be it Ubisoft or any other company) with an unnecessary shoe-horned in experience points system, endless resources collection, and a micro-trash-action store that sells you boosters that alleviate the grind.

They do it on purpose to nudge players towards spending more money, and its something I refuse to support. Nearly all modern Ubisoft games have experience points and skill trees these days, not because it makes the games better, but because it can potentially make them more money by exhausting people into giving in and buying boosters.

Assassin's Creed, Ghost Recon and more series are offenders of this game design blight.

S2Killinit18d ago

I see. And I agree. I dont like these trends either. Although I dont remember AC having paid upgrades (given that my last one was black flag)

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260°

Your Indie Game Just Sold 2 Million Copies… So Why Are You Still Broke?

Thomas Mahler: "Since it's quite bananas that a lot of players still do not understand the economy behind game development, I thought it'd be best to just break down a real example of a really successful first-time developer who managed to make a deal with a publisher. "

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Terry_B2d ago

I wouldnt call a game that costs 10 million to make and had over 30 people from different companies working on it an indie game.

Seriously, no.

StoneTitan1d 3h ago

its an independent studio that is not owned by any big studio or publisher. what else would you call them?

TheCaptainKuchiki19h ago(Edited 19h ago)

Indie means independant PLUS low budget.
Say I'm a billionnaire and decide to fund my own game with a $20M budget, is it an indie game just because I don't call a publisher? Dev costs increase yeah, but $10M is hardly indie

StoneTitan10h ago

@TheCaptainKuchiki I mean there is a word, independent, now look up what independent means.

https://dictionary.cambridg...

If you are a billionaire and fund your own game your game your studio is definately an independent studio xD
Thats what the word means.

TheColbertinator22h ago

Game development expenditures have exploded since the old days, Terry. Office space, hiring computer techs, game development equipment and art direction all have insane costs now.

Terry_B20h ago

Stardew Valley.

a game does not have to cost 10 millions or even 1 million..or even 100k to be successful

thorstein20h ago

Office space is cheap since so many people now work from home.

The only thing exploding is the price to the customer and the CEO's bank account.

TheColbertinator20h ago

Regardless the expenses are still there. If every indie studio had a success like Stardew Valley, they wouldn't be begging big time publishers, crowdfunders and investors to cover development costs. Alas most don't.

Santouryuu1d 5h ago

I don't get it..
He starts with 10M cost for the game excluding marketing and continues to detract "other"costs...
Why are the costs of storefront, engine etc not included in the 10M?

thorstein1d 4h ago (Edited 1d 4h ago )

CEO makes CEO noises.

If he takes a 1 million dollar bonus every year the game is being made and the game took 5 years to be made, the "cost" isn't 10 million, it should be 5 million.

It's just more magical accounting. This industry is replete with it.

staticall1d 4h ago (Edited 1d 4h ago )

@Santouryuu
Yeah, it's weird. On top of that, he subtracts engine, tax from HIS own money, but this should be put on the publisher (or at least be split, 50%/50% or how they agree), because they're benefitting from the sales as well. On top of that, he makes it look like he didn't get a cent, but he (and his team) was paid the salary the whole way through, with bonuses and stuff. Probably rent for the office was taken care of as well and licenses/devices too.

And also, he acts like his games' average price was $10 (by the way, if the game cost $10 million, who decided to sell it for $20?! Sounds idiotic), which is ridiculous, popular indie games don't do 50% discount right after release and the most of the sales are done a few months after release (according to the publishers). As an example, look at Rimworld, Dwarf Fortress, Factorio, Kenshi, they either didn't have 50% discount yet or had it years after the release.

Also, he acts like the game was only sold on Steam, but that's false. And Microsoft, i'm more than sure, didn't take 30% from them (because it's a game published by them on their platform).

The only thing this tells me is that someone is trying to manipulate us and you shouldn't work with Microsoft if you want to remain sane.

StoneTitan1d 3h ago (Edited 1d 3h ago )

because thats what he has to HAVE RIGHT NOW to develop the next game (engine, tax andso on)

Yes xbox of course did not have the 30% tax but then again he is just making a hypothetical, I am pretty sure their game did not sell exactely 20millions ^^

StoneTitan1d 3h ago (Edited 1d 3h ago )

Its not the cost of storefront. Your game made 20million but from those 20million the store takes 30%. Steam took 30% from the 20million you made. got it?
If you make 20million in sales Steam takes 6 million.
So you only get 14millions. Then you have to pay back what you owe the publisher, so 10millions in devcost and 2million in marketing.
So you are left with 2millions.
From the 2millions of pure profit 70% goes to the publisher and 30% to the developer (depending on your contract)
So you are left with 600k to pay for your next game, for now.
lots of numbers but very clearly put

attilayavuzer1d 1h ago

Really enjoy the Ori games, but the studio head has always been an insufferable dickhead. Those costs aren't included cause he's miserable and full of shit.

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leahcim1d 3h ago

please bring Ori to Playstation!!!!

T_T

franwex12h ago

Where did those $10 million go though? It’s a loan basically, but didn’t those pay through the development? Essentially the developer got paid $10 million upfront to make a game. If the game didn’t hit $12 million in sales-say $8 million. The publisher lost that money. The developer still got $10 million. Sure, maybe their next game may not be funded-but they wouldn’t have to come up with the $4 million missing. That’s a loss from the publisher.

100°

Hi-Fi Rush Developer Tango Gameworks Reveals New Logo, Working On Unannounced Action Game

Hi-Fi Rush developer Tango Gameworks has revealed a brand new logo/website, and that it is currently working on an unannounced action game.

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robtion1d 9h ago

Hopefully they do a new The Evil Within or something similar to that.

Abnor_Mal1d 2h ago

If I were them, I would not even put my next game on Xbox, the way they were treated . Plus they’d probably need the sales not just yea someone played our game.

170°

IO Interactive Reveals Their IOI Showcase Lineup

IO Interactive is doing their own showcase this Friday and have revealed what is in store.

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Obscure_Observer1d 20h ago

Looking forward to 007 and Project Fantasy!

Garethvk1d 19h ago

Hopefully it's good..I still miss E3.

repsahj1d 17h ago

I'm also excited to see Project Fantasy.

Garethvk1d 16h ago (Edited 1d 16h ago )

It may be interesting.
I am curious about their decision to do their own show.

yeastori1d 2h ago

we need a Hitman game that is like the old ones, not too interactive and network based. I want to be able to use every weapon and unlock them for every form of gameplay style. I hate that you get punished in these modern Hitman game for using a rifle rather than your silent pistol.